How to See AI Referrals in GA4 (ChatGPT, Gemini, Perplexity)
You cannot open GA4 and press a button labelled AI traffic. ChatGPT, Gemini, and Perplexity do not send your property a channel with that name. When someone clicks a link inside one of those products, the browser may pass a referrer. GA4 stores a session source from that hostname. If the referrer is missing, the […]
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