Question 1

What does a Google Ads management service include?

Accepted Answer

A Google Ads management service covers keyword research and selection, campaign and ad group structure, ad copywriting and creative testing, bid strategy and budget allocation, audience and remarketing setup, conversion tracking configuration, ongoing optimisation including negative keyword management and bid adjustments, and regular performance reporting. Some agencies also provide landing page recommendations or builds as part of their engagement scope.

Question 2

How much do Google Ads management services cost in Thailand?

Accepted Answer

In Thailand, Google Ads management fees typically range from ฿8,000 to ฿30,000 per month depending on account complexity and campaign scope. This is entirely separate from your ad budget, which is paid directly to Google. Agencies charging less than ฿5,000 per month for management usually provide setup only — not ongoing optimisation.

Question 3

What is the difference between a Google Ads agency and a Google Partner agency?

Accepted Answer

A Google Partner agency has passed Google Ads certification exams, met minimum ad spend thresholds across their client base, and demonstrated client performance standards set by Google. A Google Premier Partner sits in the top tier of Partners in their country and represents a higher level of demonstrated expertise. Working with a certified Partner or Premier Partner agency confirms the team has verifiable technical proficiency — it does not guarantee results, but it eliminates a category of risk.

Question 4

Should I own my Google Ads account or should the agency?

Accepted Answer

You should always own your Google Ads account. Your account accumulates campaign history, Quality Scores, conversion data, and audience lists over time — all of which have real value that took real spend to build. An agency should operate your account via Manager Access, not own it under their own credentials. If you switch agencies, you keep your account history. If the agency owns the account, you lose everything when you part ways.

Question 5

How long does it take for Google Ads to show results?

Accepted Answer

Initial data — impressions, clicks, and early conversions — appears within the first week of campaign launch. Meaningful optimisation requires at least 30 to 90 days of data before bid strategies stabilise and the algorithm develops reliable conversion patterns. A professionally managed campaign typically shows improving Cost Per Acquisition from Month 2 onwards as the negative keyword list matures and ad rotation data accumulates. Any agency promising significant results within the first two weeks is describing clicks, not conversions.

Question 6

Can a Google Ads marketing agency run campaigns in Thai language?

Accepted Answer

Yes, and for businesses targeting Thai-speaking audiences, Thai-language ad copy and keywords consistently outperform English-only campaigns in both CTR and conversion rate. A Bangkok-based Google Ads agency should be able to write Thai ad copy, conduct Thai keyword research, and understand how Thai consumers use LINE OA as a contact and purchase channel downstream from a Google click. Ask any agency you consider for examples of Thai-language campaigns they have managed.

Question 7

What is the difference between Google AdWords management and Google Ads management?

Accepted Answer

They are the same thing. Google AdWords was the original name of Google's advertising platform before it was rebranded as Google Ads in July 2018. If you see an agency offering AdWords management services or AdWords management company services, this refers to exactly the same platform and the same work. The terminology shift is purely cosmetic — the underlying campaign structure, bidding system, and management practices are identical.

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