Google Ads Case Study: How Digital Agency Bangkok Generated 311 Leads for Tailor BK

311 Leads and a 6.84% Conversion Rate: Tailor BK's Google Ads Growth Story

Industry: Bespoke & Custom Tailoring 

Location: Bangkok, Thailand 

Channel: Google Search Ads

At a Glance

The account ran under a single always-on campaign, “DAB – Lead – Search,” built to route every click toward the way Tailor BK's customers actually prefer to get in touch — WhatsApp, LINE, phone, or email — rather than a single generic contact form

About Tailor BK

Tailor BK offers bespoke and made-to-measure tailoring in Bangkok, serving a mix of local professionals and the steady stream of international visitors who come to the city specifically to have suits, shirts, and formalwear custom-made. Bangkok's tailoring trade is well known internationally, which means demand exists — but so does intense competition for the same searches.

BK Tailor https://bktailorbangkok.com/

The Opportunity

Bangkok's tailoring market is crowded with long-established shops, mall-based chains, and outlets that specifically target tourists. High-intent searches — “suit tailor bangkok,” “tailored suit bangkok price,” “ร้าน ตัด สูท ใกล้ ฉัน” (tailor shop near me) — are being typed by two very different audiences in the same query stream: Thai locals looking for a nearby shop, and travelers researching a custom suit before or during their trip.

The brief for Digital Agency Bangkok (DAB): build a Google Search presence that could pick up both audiences at once, and turn that traffic into a real conversation — by phone, LINE, WhatsApp, or email

Goals

• Capture high-intent tailoring searches from both local Bangkok residents and international travelers
• Give customers a low-friction way to reach the shop through whichever channel they already use — LINE, WhatsApp, phone, or email
• Push conversion rate meaningfully above the local-services benchmark of 3–6%
• Build a keyword mix — bilingual, English and Thai — that could scale as the account matured

Strategy & Approach

Bilingual keyword coverage.

The account targeted both English tourist-facing queries (“tailor bangkok,” “suit tailor bangkok,” “tailored suit bangkok price”) and Thai-language local-intent queries (“ร้าน ตัด สูท ใกล้ ฉัน,” “ตัด เสื้อ ด่วน,” “ตัด สูท รามอินทรา”) side by side — recognizing that Tailor BK's real audience splits between residents and visitors, and that each group searches differently.

Multi-channel conversion tracking from day one.

Rather than funneling every lead through one contact form, the account tracked five separate conversion actions — WhatsApp Click, LINE Click, Phone Click, Click-to-call, and Email Click — so every path a customer might actually use to reach the shop was measured, not just the one the agency assumed they'd prefer.

A resilient account through a mid-campaign pause.

Spend and delivery stopped entirely for three weeks in May (May 11–31) before resuming June 1. Rather than a slow crawl back to prior performance, the relaunched campaign came back stronger: cost per lead in the six weeks after relaunch averaged ฿284, versus ฿393 in the growth phase before the pause.

Results

Performance summary: 4.55K clicks, 311 conversions, ฿376 cost per conversion, ฿117K total spend — pulled directly from the Google Ads dashboard for the full campaign period.

The Ramp-Up Curve

With no historical account data at launch, the campaign needed time to find its footing — and then needed to recover a second time after the mid-campaign pause. Both phases are visible in the weekly numbers:

Cost per lead fell 76% from launch to the post-pause steady state, and weekly lead volume roughly quadrupled — evidence that the account's targeting and bidding kept the learnings it had built before the pause, rather than starting over.

Where the Leads Are Coming From

Looking at the most recent four-week reporting window (Jun 11 – Jul 8), the highest-converting search terms span both English tourist-facing phrases and Thai local-intent phrases — confirming the bilingual strategy is working on both fronts:

How Customers Are Reaching Out

The multi-channel tracking pays off in the breakdown: WhatsApp and LINE together account for 9 out of every 10 leads, with WhatsApp slightly ahead — a pattern that fits a customer base split between international visitors (WhatsApp) and Thai locals (LINE).

Who's Converting

Google's audience insight data shows the campaign is reaching a distinct, high-value profile: travelers researching Bangkok and Thailand, alongside fashion-conscious shoppers and business professionals — exactly the mix a bespoke tailor wants in front of its ads.

What the Client Says

We wanted a way for people to reach us however was easiest for them — WhatsApp, LINE, a phone call — and the campaign has kept all of those channels busy without us having to manage separate ads for each.

Key Takeaways

• Bilingual keyword targeting captures two audiences — local residents and international travelers — inside a single campaign, without needing to split budget across separate accounts.
• Tracking every plausible contact channel (WhatsApp, LINE, phone, email) as its own conversion action reveals where customers actually want to talk, rather than assuming one channel fits all.
• A paused campaign doesn't have to mean starting the learning phase over. Cost per lead came back lower than before the pause, not higher.
• Travel-intent audiences (Bangkok and Thailand researchers) are the single strongest predictor of conversion for this business — a signal worth leaning into with dedicated ad groups or landing pages.

Ready to Bring More Customers Through the Door?

If you're running a bespoke or service-based business in Bangkok and want a Google Ads partner who tracks every channel your customers actually use, get in touch with Digital Agency Bangkok for a free account review.