What is Google Display Network (GDN) Advertising? Is It Still Relevant in 2025?
In addition to standard Google Ads and Google Shopping Ads that many are familiar with, there is another powerful tool that allows businesses to reach a wider audience and build brand awareness effectively called Google Display Network (GDN). Many may wonder what GDN actually is, how it works, where the ads appear, and what formats are available. Let’s find out in this article!
What is GDN?
Google Display Network (GDN) is a network of websites and applications partnered with Google, covering over 2 million sites and apps worldwide, reaching more than 90% of internet users. The main advantage of advertising on GDN is that your brand can “follow” users across these partner sites in various formats, including banner images, videos, or YouTube ads, allowing you to target your audience across multiple platforms.
How GDN Works
1.Targeting
- Demographic: age, gender, location, income
- Interest: hobbies, search behavior
- Contextual targeting: keywords and topics of websites where ads appear
- Remarketing: track users who have previously visited your website or used your services
2.Ad Formats
- Static Images, Videos, Rich Media, or Responsive Ads
3.Bidding Options
- CPC (Cost Per Click): pay when someone clicks your ad
- CPM (Cost Per Mille): pay when your ad is shown 1,000 times
- CPA (Cost Per Action): pay when users take a predefined action, e.g., filling a form or making a purchase
Where Do GDN Ads Appear?
1.Google partner websites such as news sites, entertainment sites, or niche blogs, often as horizontal or vertical banners
2.YouTube in the form of banners and pre-roll or mid-roll video ads
3.Gmail Ads in the Promotions or Social tabs
4.Mobile apps such as games, news apps, or lifestyle apps
5.Content related to user behavior, e.g., if someone searches for travel information, they may see hotel or tour ads on other websites
What Are the GDN Ad Formats?
GDN offers several ad formats to suit different marketing strategies:
1.Image Ads
- Use graphics to capture attention
- Multiple sizes available: horizontal banners, side banners, or square formats
- Ideal for building brand awareness
2.Responsive Display Ads
- Upload images, logos, and text, and the system automatically adjusts size and format to fit ad space
- Convenient, time-saving, and compatible across all network sites/apps
3.Video Ads
- Appear on YouTube and other video-supported websites
- Great for storytelling or conveying complex messages beyond static images
4.Rich Media Ads
- Interactive ads with animations, scroll, zoom, or clickable buttons
- Create a unique and memorable experience
5.Gmail Sponsored Promotions
- Ads appear in the Gmail Promotions tab
- Expands into a large ad similar to a real email when clicked
Advantages of GDN for Businesses
- Reach a massive audience: covers over 90% of internet users worldwide
- Precise targeting: multiple levels of targeting including remarketing
- Build brand awareness: visually appealing image and video ads
- Budget control: choose the bidding method that suits your goals
- Complement search ads: covers both users who “search” and users who encounter ads while browsing
Summary
GDN (Google Display Network) is an advertising system that allows businesses to reach over 90% of internet users through various ad formats, including banners, images, videos, Rich Media, and Gmail ads. Its strengths are broad reach, precise targeting, and the ability to complement comprehensive online marketing strategies and still relevant in 2025 because more people are using social media on smartphones.
Why Many Businesses Choose Digital Agency Bangkok for Google Ads
When it comes to Google advertising that helps businesses grow quickly, Digital Agency Bangkok is a trusted agency for many brands. With a team experienced in Google Ads and deep understanding of Thai consumer behavior, we help businesses achieve measurable results.
Key reasons businesses choose Digital Agency Bangkok include:
Full Expertise – Our team can plan and manage all types of Google Ads, including Google Ads, Google Shopping Ads, and more
Data-Driven Strategy – All campaigns are designed with insights to reach high-potential customers
Creative Excellence – Ads are designed to stand out, including text, images, and videos
Continuous Optimization – Real-time monitoring and adjustments ensure maximum ROI
Proven Track Record – Serving industries including travel, real estate, e-commerce, FMCG, and more
Normal Conversion Rates
Most websites have a conversion rate of approximately 2–5%, which is considered a standard benchmark for turning visitors into customers or leads.
However, Google Ads campaigns managed by Digital Agency Bangkok can achieve conversion rates significantly higher than average, demonstrating that precise targeting, strategic planning, and professional campaign management can reach genuinely interested customers and deliver measurable business results.
Our campaigns have successfully generated higher ROI and consistent sales growth across multiple industries.
If you want professionals to manage your business’s Google Ads, contact Digital Agency Bangkok.
Phone: 098-7655-243 or 098-7655-701
Email: [email protected]
