SEO Case Study: Digital Agency Bangkok Builds Authority and AI Search Visibility for London Keloid Scar Clinic
Introduction
Niche medical websites face a unique SEO in London challenge. While competition may be narrower than general clinics, building authority, backlinks, and search trust from a low-domain foundation requires a precise and structured strategy.
This case study focuses on londonkeloidscarclinic.co.uk , a specialized clinic website dedicated to scar and keloid treatment in London. Digital Agency Bangkok’s goal was to strengthen technical performance, develop keyword foundations, and establish early visibility across both Google Search and AI seo discovery platforms.
About the Client
London Keloid Scar Clinic is a specialized medical service provider focused on advanced scar and keloid treatment. The clinic serves patients seeking highly specific medical expertise, making search visibility in targeted medical keywords essential for sustainable growth.
Digitally, the website started with early-stage authority and limited backlink presence, requiring a foundation-first SEO strategy.
SEO Services Delivered by Digital Agency Bangkok
Technical SEO & Crawl Optimization
We improved seo website health by fixing broken links, improving crawl paths, and optimizing page structure to support better indexing.
Keyword Strategy for Niche Medical Search
Search intent analysis focused on treatment-specific and location-based keywords designed to attract high-intent medical search users.
Authority Development & Backlink Analysis
We evaluated backlink quality and referring domains to begin building medical niche credibility aligned with Google’s E-E-A-T standards.
AI Search Optimization
Content structure and topical signals were prepared to support early citations in Google AI Overview and conversational AI platforms such as ChatGPT.
SEO Status Before Optimization
- Low Domain Rating with early-stage authority
- Limited organic keywords and traffic
- Backlink profile in early development
- Website Health issues affecting crawlability
- Minimal AI-powered search visibility
Results After 1 Month
Website Health
- Health Score increased to 93
- Broken links reduced
- Crawled pages increased by 24
- Improved index coverage
Backlink & Authority
- Domain Rating increased from 9 to 11
- Referring domains increased by 9
- 363 backlinks from 155 referring domains
Organic Traffic & Keywords
- 498 organic visits
- 165 ranking keywords
- 41 keywords ranking in Top 3
- Keyword strategy aligned for expansion into new markets
AI Search Visibility
- Google AI Overview: 26 citations across 9 pages
- ChatGPT: 14 citations across 9 pages
- Initial references across AI-powered platforms, establishing early digital authority
Conclusion
Within one month, Digital Agency Bangkok successfully strengthened the technical foundation and authority signals of London Keloid Scar Clinic’s website. While organic traffic growth remains a long-term objective, early gains in Domain Rating, Top 3 keyword presence, and AI search citations demonstrate strong momentum for a niche medical brand.
This case highlights how a structured SEO foundation combined with AI search readiness can position specialized clinics for sustainable digital growth in competitive healthcare markets.
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