SEO Case Study: How Digital Agency Bangkok Boosted a London Clinic Website’s SEO in 1 Month
Introduction
SEO for medical and aesthetic clinics in the UK, especially in London, is among the most competitive markets. High competition exists not only in terms of the number of competitors but also in content expertise and website authority on Google Search.
This case study highlights the real results of Digital Agency Bangkok’s work with a London-based clinic. We managed SEO for two websites under the same client, aiming to establish long-term SEO foundations, strengthen website authority, and enhance visibility on both traditional search engines and AI-powered search platforms.
The key feature of this case study is executing international SEO for the UK market with a comprehensive strategy, covering Technical SEO, Content & Keyword Strategy, Authority Building, and AI Search Visibility. All results are based on real data observed within the first month.
This article provides an overview of the client, the SEO services Digital Agency Bangkok delivered, the initial SEO status, and measurable results after optimization demonstrating a structured, experienced, and verifiable approach to SEO.
About the Client
The London Cosmetic Clinic is a premium health and aesthetic clinic located in London’s Harley Street and Knightsbridge, one of the UK’s most renowned medical and cosmetic hubs. The clinic offers medical-grade skin treatments, minor medical procedures, and non-invasive aesthetic services, maintaining the highest medical standards.
Digitally, the client aimed to strengthen website authority, improve organic search visibility, and maintain a leading position in London’s competitive market. Digital Agency Bangkok managed SEO for two clinic websites: thelondoncosmeticclinic.co.uk and londonkeloidscarclinic.co.uk. The goal was to build long-term growth foundations and enhance brand credibility across both Search Engine and AI-powered Search platforms.
Services Managed by Digital Agency Bangkok
Digital Agency Bangkok delivered Multi-Website SEO Management for The London Cosmetic Clinic, covering two websites with different authority levels. We implemented a Holistic SEO Strategy that could be applied overall while being tailored for each website individually.
Our services included
- Technical SEO & Website Health Optimization
We conducted a detailed technical audit to enhance overall Website Health and performance. Improvements included fixing broken links, managing redirects, increasing crawlability, and restructuring pages for better search engine understanding. - On-page SEO & Content Optimization
We analyzed content structure and service pages to optimize On-page SEO for UK user search intent, covering Informational, Commercial, and Transactional keywords. Accuracy, medical credibility, and user experience were prioritized. - Keyword Strategy & Search Intent Analysis
Our keyword strategy considered both branded and non-branded terms to retain existing brand-aware audiences while expanding new user reach. Keyword intent was analyzed systematically to prioritize pages and support the user journey at every stage. - Authority Building & Backlink Profile Analysis
We analyzed backlink profiles and referring domains to assess link quality and website authority. The focus was on building credibility in the medical and cosmetic industries, where Google places high importance on E-E-A-T. - AI SEO & Future Search Visibility
Beyond traditional SEO, we prepared websites for AI-powered search platforms like Google AI Overview, ChatGPT, and other AI tools by optimizing content structure, managing entities, and building topical authority to increase AI citations.
SEO Status Before Our Work
thelondoncosmeticclinic.co.uk
- Large website with relatively high authority
- Domain Rating (DR) in mid-to-high range
- Numerous organic keywords, several ranking in the Top 3
- Organic traffic in the thousands per month
- Website Health had technical issues such as broken links
- Organic traffic and keyword rankings showed slight stagnation in some markets (e.g., the US)
- CTR low compared to impressions
- Content strong but not yet optimized for AI-powered search
londonkeloidscarclinic.co.uk
- Niche website focused on scar and keloid treatment
- Domain Rating low (early-stage authority)
- Organic keywords and traffic relatively low
- Traffic concentrated in select countries
- Backlink profile in early development
- Website Health required improvements for better crawlability and indexing
- Minimal AI search visibility
Results After 1 Month of SEO
thelondoncosmeticclinic.co.uk
Website Health
- Health Score improved to 94
- Broken links significantly reduced
- Redirects and site structure improved, enhancing crawlability and indexing
Backlink & Authority
- Domain Rating 24
- 8.2K backlinks from 579 referring domains
- Strong backlink profile and credibility in the UK market
Organic Traffic & Keywords
- 9.4K organic visits
- 360 keywords ranking in Top 3
- Improved strategy for branded, non-branded, and commercial keywords in UK and India
AI Search Visibility
- Google AI Overview citations: 249 from 66 pages
- ChatGPT citations: 61 from 44 pages
- References on Perplexity, Gemini, and Copilot, boosting AI credibility
londonkeloidscarclinic.co.uk
Website Health
- Health Score increased to 93
- Broken links reduced by 2
- Crawled pages increased by 24
Backlink & Authority
- Domain Rating rose from 9 to 11
- Referring domains increased by 9
- 363 backlinks from 155 referring domains
Organic Traffic & Keywords
- Organic visits slightly decreased to 498
- Keywords decreased slightly to 165, with 41 ranking in Top 3
- Keyword strategy optimized for new markets
AI Search Visibility
- Google AI Overview citations: 26 across 9 pages
- ChatGPT citations: 14 across 9 pages
- Initial AI search references, marking an important starting point
Key Observations
- Website Health improved significantly, strengthening the Technical SEO foundation
- Backlink profiles strengthened, building authority in both UK and AI Search
- Keyword strategy adjustments enhanced Top Ranking Keywords in key markets such as the UK and India
- Minor traffic reductions were influenced by seasonal trends and early-stage restructuring
- AI citations indicate readiness for AI-powered search
Conclusion
After 1 month of SEO management for The London Cosmetic Clinic’s two websites, results were measurable and aligned with goals. Website Health scores improved, broken links were reduced, and site structure was optimized for efficient crawling and indexing.
thelondoncosmeticclinic.co.uk saw 9.4K organic visits and 360 keywords in the Top 3. londonkeloidscarclinic.co.uk, although lower in traffic, increased Top 3 keywords and improved backlink profile and domain authority.
Content restructuring and topical authority also resulted in citations on AI-powered search platforms like Google AI Overview and ChatGPT, preparing both sites for the future of AI-driven search.
Overall, Digital Agency Bangkok’s comprehensive SEO approach covering Technical SEO, On-page Optimization, Keyword Strategy, Backlink Building, and AI Search Optimization delivered strong, verifiable results in just 1 month.
For businesses looking to boost search visibility, enhance credibility, and drive long-term growth, Digital Agency Bangkok provides professional SEO strategies and measurable outcomes, as demonstrated by our London clinic clients.
098-7655-243 or 098-7655-701
