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Practical Google Ads articles covering campaign strategy, tips, and common questions.
A placement exclusion tells Google Ads not to show your Display ads on a specific website, app or YouTube channel. Review the placements report, exclude sites and apps that send clicks but no enquiries, add account-level exclusions for repeat offenders, and use content exclusions for sensitive topics. Judge placements on enough data, not a few […]
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Google Merchant Center disapproves products when the data or page breaks a rule. Common causes include a price or availability that does not match the landing page, missing required attributes, image problems, broken pages, missing shipping information and policy violations. Open Diagnostics, fix the source data, then let Google recheck the product. If your products […]
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A Performance Max asset group is a set of creative assets, audience signals and a final URL that Google combines across its channels. Before launch, set up conversion tracking, write varied Thai and English text, prepare images, logos and ideally video, add audience signals, check landing pages on mobile, and decide on brand exclusions. Group […]
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Negative keywords tell Google Ads which searches should not trigger your ads. To build a list, open your search terms report, mark searches your sales team would reject, add them as negatives, usually in broad match, include Thai spellings, and check each one against the services you actually sell. Review the report weekly at first, […]
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Quality Score is a 1–10 diagnostic Google Ads shows for each Search keyword. It summarises three things: expected click-through rate, ad relevance and landing page experience. It is not used directly in the auction, but the same three factors, assessed at auction time, influence your ad position and cost per click, so fixing the weakest […]
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Use Google Ads to capture people who are already searching for what you sell, and add ChatGPT Ads to reach people while they research and compare options inside ChatGPT. Google matches ads to the keywords people type. ChatGPT matches ads to the conversation, guided by your context hints, ad copy and landing page. For most […]
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When people need a service, whether it is a web design company, a digital marketing team, or a local seo service provider, the first thing many of them do is pick up their phone and type the service name into Google. Within seconds, a list of businesses appears in search results and on the map, […]
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Online advertising is one of the most effective tools for helping businesses reach the right customers at the right time, especially on Google, where multiple advertising formats are available. However, two formats that often cause confusion for business owners are Search Ads and Display Ads. Although both operate within the same Google Ads system, their […]
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Running effective Meta Ads management requires more than just setting a budget. The type of post you choose plays a key role in attracting your audience and driving engagement. Each post format works differently, and understanding these differences helps your ads reach the right audience, increasing the chances of clicks and conversions. For businesses aiming […]
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