Merchant Center Disapprovals: Why Products Get Rejected and How to Fix Them

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Google Merchant Center disapproves products when the data or page breaks a rule. Common causes include a price or availability that does not match the landing page, missing required attributes, image problems, broken pages, missing shipping information and policy violations. Open Diagnostics, fix the source data, then let Google recheck the product.

If your products are disapproved, they cannot appear in Shopping ads or free listings, so your Shopping campaign has nothing to show. The reasons are usually specific and fixable once you know where to look. This guide covers where to find the reason, the most frequent causes, how to fix them when your feed comes from an online store, and how to avoid them next time.

Key takeaways - Disapproved products cannot be shown in Shopping ads or free listings. - Merchant Center's issues list tells you which products are affected and why. - Price and availability on your website must match the feed. - Fix problems at the source (your store or feed) so a sync does not overwrite your fix. - Account-level problems can affect every product, so check them first.

What does "disapproved" mean?

A disapproved product failed a check, so Google will not show it. Other items may show warnings or limited visibility without being disapproved.

Problems appear at two levels:

Item level: one product or a group of products has a problem.
Account level: something about your store, such as missing contact details or a policy issue, affects the whole account.

Where do you find the reason?

Open Merchant Center and go to the Products section.
Look for the list of product issues (menu names can change).
Click an issue to see how many products it affects and example items.
Open a product to see the exact message and the attribute involved.
Check the data source status for feed processing errors.

Fix the issue that affects the most products first.

What are the common causes and fixes?

Cause	What it usually means	How to fix it
Price mismatch	The price in the feed differs from the price on the product page	Make both identical, including currency (THB), and refresh the feed whenever prices change
Availability mismatch	The feed says in stock, the page says out of stock, or the reverse	Update stock in both places and use automatic updates where possible
Landing page not working	The product URL returns an error or does not load	Fix the URL and make sure the page loads for visitors and for Google
Missing required attribute	A required field such as brand, product identifier or condition is empty	Add the data. For items with no standard identifier, set identifier_exists to "no", but only if the product really has no GTIN, MPN or brand (for example custom or handmade goods).
Image problems	Image is too small, has a watermark, promotional text or a placeholder	Use a clear product photo with no overlaid text or logos, and meet the size requirements (at least 100 × 100 pixels, or 250 × 250 for clothing; Google is moving to 500 × 500 for all products, so use at least that).
Missing shipping or return information	Shipping or return settings are not set up	Add shipping services for Thailand with correct costs and your return policy
Policy violation	The product or page breaks a Shopping policy	Read the policy named in the message and remove or change the product or wording
Title or description issues	Promotional text, all caps, or irrelevant keywords	Write a plain title with the brand, product type and key attributes
Website not verified or claimed	Google cannot confirm you own the site	Verify and claim your website in Merchant Center
Account suspension	A problem such as unclear business information	Add accurate contact, about and return pages, correct the issue and request a review

How do you fix a price or availability mismatch?

This is among the most common problems for fast-changing stores.

Open a disapproved product and compare the feed price with the page.
Check currency, tax display and any discount or sale price.
Check when your feed last refreshed. If prices change often, schedule frequent updates.
Confirm that the price in the page's visible text and structured data match.
Fix the source, then refresh the feed and ask Google to recheck.

Never show one price in the feed and another on the page.

What if your products come from Shopify or WooCommerce?

Most online stores send products to Merchant Center through an app, plugin or scheduled feed. In that case:

Fix the problem in the store's product data, not only in Merchant Center. Otherwise the next sync may overwrite your change.
Check the app or plugin settings for how it maps price, availability, brand and images.
Use a supplemental feed or rules in Merchant Center only for corrections the store cannot make.
Clean product data also helps your store's search visibility. See our Shopify SEO services.

How long does it take for Google to recheck?

Google rechecks products after the feed updates and its systems recrawl the page. Timing varies with the issue and how often your feed updates. Some issues allow you to confirm that you have fixed them. Avoid making repeated changes while you wait.

What should you check at the account level?

Business name, contact details and website are accurate and match the site.
The site shows contact information, return and refund policies and checkout information clearly.
Shipping and tax settings cover Thailand.
Your target country and language settings are correct.
The website is verified and claimed.

How do you prevent disapprovals?

Keep one source of truth for product data.
Match price and availability on the page and in the feed.
Refresh the feed automatically and often if stock or prices change.
Test the product page after theme or plugin changes.
Use clean, plain product titles and real product photos.
Check the issues list weekly, and after any large update or sale.

When your products are approved, see how to promote products with Google Shopping Ads.

How does DAB handle this?

DAB offers Google Shopping ads services in Bangkok and has 18+ years of experience in digital marketing and eCommerce web design. Our Google Shopping ads service includes checking that product data is ready before ads go live.

Need help with disapproved products?

If your Merchant Center shows disapproved products and you are not sure why, contact DAB through LINE or our contact page. Learn more about our Google Shopping ads services in Bangkok.

FAQ

Why were my products disapproved even though the price looks correct?

Google may have crawled the page when the price was different, or the price in the page's structured data may not match the visible price. Compare both and refresh the feed.

Can I appeal a disapproval?

For many issues you fix the problem and let Google recheck. For policy or account-level problems, you can request a review after making the changes the message asks for.