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How AI Is Changing Customer Targeting in Digital Marketing

 

In the age of AI, customer behavior is evolving fast. More and more people are turning to AI tools like ChatGPT, Google’s Search Generative Experience (SGE), and even TikTok search to ask questions, compare products, and make buying decisions  often skipping traditional search engines altogether.

AI Is Changing How People Search and Decide

Customers today no longer search the way they used to. Instead of typing short keywords like “best coffee Bangkok,” they’re asking full questions like:

  • “Where can I find a quiet café in Bangkok with Wi-Fi and great pastries?”

  • “What’s the best skincare brand for sensitive skin in Thailand?”

AI tools are trained to understand these complex queries and provide direct answers often without linking out to your website. This change impacts your visibility if you're only optimized for old-school SEO.

AI chatbot

From Search Engine Optimization to AI Engine Optimization

That’s where AEO – Answer Engine Optimization comes in. Unlike traditional SEO which focuses on search rankings, AEO helps your content become the actual answer in AI-generated responses. To achieve this, your website needs to:

  • Clearly answer specific customer questions.

  • Use structured data (schema markup) that AI engines can read.

  • Provide concise, trustworthy, and well-organized content.

When done right, AEO helps your brand stay visible even when users don’t click on traditional links.

Don’t Forget GEO – Generative Engine Optimization

GEO (Generative Engine Optimization) is another key strategy. It focuses on optimizing your content for platforms like ChatGPT or Google SGE that generate answers using AI. GEO is about:

  • Creating long-form, in-depth content that AI can reference.

  • Using conversational language that aligns with how people ask.

  • Including fresh, high-quality content that AI tools prioritize.

By combining AEO and GEO, you improve your chances of being included in AI-generated answers and content summaries  reaching users before they even visit a website.

What This Means for Customer Targeting

With AI, customer targeting is no longer just about demographics. It’s about intent and context.

AI understands why someone is searching  their goals, tone, and behavior  and tailors results accordingly. This opens a powerful opportunity for businesses to:

  • Match their content to real customer questions.

  • Build trust by offering relevant, honest answers.

  • Appear in the platforms customers are already using.

The Smart Move for Thai Businesses

Whether you're running a local restaurant, online store, or B2B company, your customers are already changing how they search. If your website and content aren’t optimized for AI-driven platforms, you risk falling behind  even if your product is amazing.

But here’s the good news: businesses that move early will gain the upper hand.

AI Work

Let’s Make AI Work for You

At Digital Agency Bangkok, we specialize in helping Thai businesses stay ahead of the curve.

From modern SEO and AEO/GEO strategies to mobile-first websites and full digital marketing, we’ll help you show up in the places where customers are searching now — not where they used to.

✨ Let your business speak the language of AI.

📍 Start your digital upgrade at: digitalagencybangkok.com
📞 Talk to us today: 098-7655-243 or 098-7655-701
📩 Or message us at [email protected]

 

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