Case Study Google Ads Campaign for Artisan Ink Tattoo Studio by DAB

Introduction

Artisan Ink Tattoo is one of our valued clients at Digital Agency Bangkok, where we provided both website design and Google Ads management. Our mission was to enhance the brand’s digital presence and attract premium customers with a genuine interest in tattoo artistry.

We didn’t stop at just creating a stylish, user-friendly website that reflects Artisan Ink Tattoo’s strong brand identity. We also developed and managed a strategic Google Ads campaign aimed at building awareness, generating qualified leads, and ultimately driving real bookings.

This collaboration produced outstanding results from boosting appointment conversions to strengthening market visibility helping Artisan Ink Tattoo remain a leader in the premium tattoo industry in Chiang Mai while expanding its recognition among new audiences passionate about high-end tattoo art.

About Artisan Ink Tattoo

Artisan Ink Tattoo is a premium tattoo brand that first made waves in Australia and is now based in Chiang Mai, Thailand. The studio is home to world-renowned tattoo artists known for delivering unique, creative, and highly detailed designs tailored to each client.

With a luxurious studio featuring private rooms and VIP services, Artisan Ink Tattoo has become a must-visit destination for clients seeking distinctive tattoo artistry in an exclusive environment.

Target audiences include:

• Local clients in Chiang Mai and international visitors
• Tattoo enthusiasts seeking a wide range of styles, from traditional to modern
• Clients looking for a luxury, personalized tattoo experience, particularly those interested in VIP services

Campaign Objectives

The Google Ads campaign for Artisan Ink Tattoo was designed with three core objectives — from brand awareness to customer acquisition with every goal tied to attracting high-quality leads.

1. Drive Conversions
   The primary goal was to encourage users actively searching for tattoo services or visiting the website to book an appointment. Every ad was structured to maximize conversions rather than just increasing clicks.
2. Build Brand Awareness
   As a premium tattoo studio, Artisan Ink Tattoo stands apart with its world-class artists, VIP offerings, and focus on customer experience. The campaign aimed to highlight these differentiators to both local and international audiences searching for premium tattoo artistry.
3. Increase Website Traffic
   We also focused on driving more visitors to the website, particularly those with high-intent searches like “custom tattoo,” “fine line tattoo,” or “tattoo Chiang Mai.” These qualified visits had a strong likelihood of converting after seeing the brand’s premium positioning.

Our Google Ads Strategy

Keyword Targeting
We carefully selected high-intent keywords such as “tattoo Chiang Mai,” “custom tattoo studio,” and “VIP tattoo service.” These keywords were chosen not only to capture serious prospects but also to reduce competition from broader search terms, ensuring the ads reached the right premium audience.

Remarketing Campaigns
To re-engage visitors who had explored the site but hadn’t booked yet, we launched remarketing ads across Google Search and Display Networks. These ads emphasized Artisan Ink Tattoo’s strengths showcasing artist portfolios, the luxurious studio environment, and VIP services  nudging visitors toward making a booking decision.

A/B Testing
Throughout the campaign, we tested multiple ad variations, including copy, imagery, and CTAs. The data revealed that ads featuring high-quality tattoo visuals combined with a clear VIP message achieved the highest CTR and conversion rates. These winning formats became the core ads in later phases of the campaign.

Campaign Results

Since mid-2024, the long-term Google Ads campaign has consistently delivered strong performance aligned with the studio’s goals. Conversions grew steadily while maintaining efficient costs per acquisition.

Main Campaign Period (July 2024 – Oct 2025):
Average conversion rate reached 5.98%, with peak days approaching 9%. The average cost per conversion was 477 THB, a sustainable figure for a premium service business.

Recent Performance (Sept – Oct 2025):
Conversion rates averaged 4.75%, with daily fluctuations ranging from under 3% to over 15%. This insight highlighted the importance of optimizing ad scheduling and budget allocation based on user behavior.

Yearly Overview (July 2024 – Aug 2025):
Conversion rates averaged 6.08%, with the lowest cost per conversion at 465 THB. This trend reflected the success of ongoing optimization in keyword targeting, audience refinement, and ad creative.

Overall, the campaign achieved all major objectives driving real bookings, building premium brand visibility, and maintaining cost-effective conversion metrics. It stands as a clear example of how a well-planned Google Ads strategy can fuel growth for a niche, quality-driven business.

Conclusion

This case study shows that with the right strategy targeted keywords, remarketing, and continuous ad testing Google Ads can significantly boost conversion rates while controlling costs.

By combining data-driven campaign management with a focus on customer intent, Artisan Ink Tattoo successfully increased real bookings and elevated its premium brand presence in the tattoo market.

For businesses looking to scale bookings, grow customer bases, or strengthen brand visibility, Digital Agency Bangkok is ready to design and manage your digital campaigns with proven expertise.

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