How Much Does Google Ads Cost? How Is It Charged?
Running Google Ads is a powerful way for businesses to reach their target audience quickly and accurately. But many people still ask “How much does Google Ads cost? and How is it charged?” Understanding the payment models and budgeting properly can help you maximize your ad spend and boost your chances of conversions.
What Is Google Ads?
Google Ads is an online advertising platform that allows businesses to display ads on Google Search results, partner websites, YouTube, and various apps. You can target audiences based on interests, age, gender, location, and behavior, making your ads more effective than traditional advertising.
One major advantage of Google Ads is measurable results. Advertisers can track clicks, website visits, or conversions in real time, and adjust ad copy, keywords, or audience targeting immediately. This is especially valuable for businesses aiming to increase sales or brand awareness consistently.
How Are Google Ads Charged?
Understanding Google Ads pricing is essential for planning your budget. There are three main payment models:
1.CPC (Cost Per Click) – Pay per click
Ideal for businesses wanting website visits or product purchases.
Example: If your CPC is 10 THB and you get 50 clicks, your cost is 500 THB.
2.CPM (Cost Per Mille / per 1,000 impressions) – Pay per 1,000 ad views
Best for building brand awareness.
Example: If your ad shows 5,000 times with a CPM of 50 THB, you pay 250 THB.
3.CPA (Cost Per Action) – Pay when a specific action occurs, like a purchase or form submission
Perfect for conversion-focused campaigns.
Example: If CPA is set at 100 THB per purchase and 20 people buy, you pay 2,000 THB.
How Much Should You Budget for Google Ads?
There is no fixed price for Google Ads it depends on several factors:
- Keyword selection: Highly competitive keywords cost more.
- Ad Quality Score: Relevant, high-quality ads lower CPC.
- Targeting & geography: Precise audience targeting makes your budget more efficient.
- Campaign type: Search, Display, Shopping, or Video Ads have different costs.
Hiring a professional Google Ads service can help you plan your budget, choose the right keywords, and maximize campaign performance.
Tips to Control Google Ads Costs
- Set daily budgets & bid strategies – Use Max CPC or Target CPA based on your goals.
- Choose long-tail keywords – Specific search terms reduce CPC and attract interested customers.
- Optimize campaigns by results – Monitor conversions, CTR, and ROI to improve performance.
- A/B test ads – Test different headlines, copy, and images to find the best-performing ads.
- Target timing & location – Show ads only in high-converting areas or peak times to reduce waste.
Leading Google Ads Services in Thailand by Digital Agency Bangkok
For businesses looking for professional Google Ads management,Google Shopping Ads in Thailand, Digital Agency Bangkok provides expert strategies to reach your target audience effectively. From audience analysis and keyword selection to ad copywriting and continuous campaign optimization, we ensure maximum results and cost efficiency.
Whether you are a small business starting online or a large company aiming to increase sales, we design campaigns tailored to your goals, with transparent reporting and real-time tracking.
Normal Conversion Rates vs. Digital Agency Bangkok Campaigns
Most websites have an average conversion rate of 2–5%, which is a standard benchmark for online business performance.
However, Google Ads campaigns managed by Digital Agency Bangkok can achieve higher conversion rates through precise strategy, targeted audience selection, and professional campaign management delivering measurable results and real customer engagement.
Choosing Digital Agency Bangkok for Google Ads means gaining more than just ad placement; you get a complete online marketing strategy that increases sales, expands your customer base, and builds effective brand awareness.
Start promoting your business with Google Ads today!
Call: 098-7655-243 or 098-7655-701
Email: [email protected]
