Case Study: S-Sawasdee Plastic Thailand – SEO,AEO&GEO Growth Strategy by Digital Agency Bangkok Co., Ltd.
Client: S-Sawasdee Plastic Thailand
Project: SEO-Driven Website Optimization for Plastic Bag Manufacturer
Website: www.ส-สวัสดีพลาสติก.com
About the Client
S-Sawasdee Plastic Thailand is a trusted plastic bag manufacturer with over 25 years of experience, specializing in garbage bags, color-coded bags, and OEM services. The company aimed to increase online visibility and generate more leads organically through a robust SEO strategy, helping them reach both business clients and end consumers.
Challenge
Prior to implementing a structured SEO strategy, the website had low visibility on Google Search with minimal clicks and impressions. It was not ranking on the first page for key search terms such as “ถุงดำ” (black garbage bag) or “ถุงขยะสี” (colored trash bags), which are highly relevant to the brand’s core offerings.
To address this, the challenge was twofold:
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Increase organic traffic and improve keyword rankings in a competitive search environment.
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Prepare the website for modern AI-driven search experiences by implementing both AEO (Answer Engine Optimization) to ensure that search engines and AI tools can understand and directly serve answers from the site and GEO (Generative Engine Optimization) — to enhance visibility for users searching from specific locations like Thailand.
These optimizations aimed to position the website not only for traditional keyword-based search, but also for AI search tools, voice assistants, and smart queries that prioritize structured, localized, and easily indexable content.
Solutions
Digital Agency Bangkok provided a comprehensive SEO,AEO&GEO strategy along with technical and structural website enhancements to support long-term search visibility.
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SEO-Friendly Website Structure
Organized product categories for easy navigation (black bags, color-coded bags, OEM, etc.)
Optimized URLs and title tags for each section
Created targeted landing pages for different product types -
Content Writing for SEO
Published educational blog content on HDPE, LDPE, and LLDPE plastic bags
Focused on high-intent, high-volume keywords relevant to the industry -
On-Page Optimization & Technical SEO
Improved meta titles and descriptions for better CTR
Enhanced page speed and ensured mobile responsiveness -
Monthly SEO Reporting & Monitoring
Regular tracking of total clicks, impressions, and keyword ranking progress
Comparative reporting from February to July to measure real growth -
AEO & GEO Integration for AI-Based Discovery
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AEO (Answer Engine Optimization) was implemented to help the website be easily understood and surfaced by AI-powered tools like ChatGPT, Google featured snippets, and voice search assistants.
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GEO (Generative Engine Optimization) was applied to optimize content for emerging generative AI platforms that prioritize well-structured, localized information.
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These enhancements ensure that the website can appear not only in traditional search results but also in AI-generated responses — increasing its chances of being discovered through next-generation search tools.
SEO Results
AEO&GEO Results
Local SEO Results
From February to July, the SEO performance showed consistent improvements:
- The website is now ranking on Google’s first page for the keyword “ถุงดำ”
- Total Clicks and Impressions have significantly increased month-over-month
- Organic traffic continues to grow without the need for paid ads
- The SEO-friendly site structure supports sustainable visibility and long-term lead generation
- Ongoing monthly reports allow for strategic adjustments and performance tracking
Following the implementation of structured SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), the S-Sawasdee Plastic website began appearing as a recommended source when users queried AI platforms including ChatGPT for trash bag manufacturers in Samut Prakan, Thailand.
This highlights the success of optimizing not only for traditional search engines, but also for next-generation, AI-powered discovery tools.
Ready to grow your business with expert SEO,AEO,GEO and digital strategies?
Start your project today with the professional team at Digital Agency Bangkok.
Website: dab.co.th
Email: [email protected]
Call: 098-7655-243 or 098-7655-701
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