Case Study Boosting Engagement with Facebook Ads for Nami Café
Introduction
In March 2025, Digital Agency Bangkok collaborated with Nami Café, a dessert and international cuisine café, to create a single Facebook Ads campaign divided into three main posts. The campaign highlighted the café’s key offerings: birthday cakes, beverages, and international dishes. The main goal was to increase engagement and encourage customers to send inquiries. Despite a modest budget of just 9,xxx THB, careful targeting and creative planning enabled the ads to reach multiple audience segments, including existing customers and new customers with similar behaviors. The results show that designing creatives aligned with both the product and audience can effectively build brand awareness and engagement, even with a limited budget.
About Nami Café
Nami Café is a dessert café renowned for custom birthday cakes and a wide range of international dishes. The café emphasizes quality in both cakes and beverages, allowing customers to enjoy a relaxing dine-in experience or take-away. With nine branches in total, Nami Café primarily uses its Facebook Page “ร้าน Nami” as the main marketing channel.
Challenge
The dessert business is highly competitive, making brand awareness and engagement essential. Operating multiple branches added complexity in reaching the target audience, as each location may attract different customer segments. This campaign needed to achieve both impressions to introduce the café and its main offerings, and engagement to encourage customer inquiries.
Strategy and Campaign Approach
We structured the campaign as a single set with three posts tailored to audience interests and products. The first post focused on birthday cakes, featuring attractive cake images and inviting copy to capture attention and drive inquiries. The second post was a short video of popular beverages to engage café beverage enthusiasts. The final post showcased international dishes in a video designed to reach customers interested in global cuisine and expand awareness among new audiences. We leveraged Custom Audiences for remarketing to previous page visitors and Lookalike Audiences to attract new potential customers.
Results
The birthday cake post reached 12,907 people, achieved 31,869 impressions, and generated 71 message inquiries, with a cost per message of 99.33 THB. This demonstrates that well-designed cake visuals and compelling copy effectively captured the attention of cake-interested audiences.
The beverage post reached 15,592 people with 20,368 impressions and received 13 message inquiries, at a cost per message of 116.81 THB. While inquiries were fewer than the cake post, the higher reach shows that new audiences became aware of the beverage offerings and the café page, increasing the potential for repeat visits.
The international dishes post reached 1,209 people and 3,112 impressions, generating 6 message inquiries at a cost per message of 130.59 THB. Although engagement was lower, this post contributed to building awareness among audiences interested in international cuisine, helping the café reach new potential customers.
Overall, the results from the three posts show that splitting a campaign into multiple posts and tailoring creatives to specific audience interests can effectively drive engagement even on a limited budget. The birthday cake post drove the most inquiries, while the beverage and international dish posts helped expand brand awareness and reach new audiences.
Conclusion
With a modest budget of 9,xxx THB and a single ad set, Nami Café’s March 2025 Facebook Ads campaign successfully achieved its goals for impressions and engagement. Segmenting posts based on products and audience interests maximized ad effectiveness and ensured precise targeting. Creative content and graphic design tailored to products and audiences, combined with Custom Audiences and Lookalike Audiences, enabled the campaign to accurately reach high-potential customers and drive meaningful engagement.
Interested in Running Facebook Ads?
If you want to boost engagement, expand your reach to new customers, and generate inquiries effectively, Digital Agency Bangkok is here to help. We provide a complete Facebook Ads strategy, from precise audience targeting and eye-catching creative design to smart budget management.
Whether your business is a restaurant, café, dessert shop, or other service, we have the experience and proven results to help you achieve tangible outcomes.
Ready to grow your business with Facebook Marketing and Ads? Contact us today!
Phone: 098-7655-243 or 098-7655-701
Email: [email protected]
