Case Study: Twinkid Bakery Logo Design for Kids | Digital Agency Bangkok
About Twinkid
Twinkid is a kids' bakery that entrusted Digital Agency Bangkok with designing their brand identity and logo to create a strong, trustworthy image in the competitive kids' bakery market.
The Challenge
Twinkid faced the challenge of creating a brand that needed to communicate with two distinct target audiences: parents seeking reliability and quality, and children wanting fun and vibrant colors. The brand had to strike a balance between professionalism and appealing cuteness that attracts attention.
In a market crowded with bakeries and kids' brands, standing out and establishing a clear selling point was crucial, especially in communicating safety and nutritional value that parents prioritize.
Target Audience
Twinkid's primary target audience consists of parents with children aged 2-12 years, particularly Millennial and Gen Z parents who care about health and nutrition, have middle to high income, and seek quality products for their children to enjoy. Secondary target audiences include children who influence family purchasing decisions and those looking for quality gifts for kids.
Design Process
Research and Analysis
The Digital Agency Bangkok team began with detailed research of the kids' bakery market, analyzing competitors to find points of differentiation and surveying target audience needs. Research findings revealed that parents want brands that communicate safety and quality, while children prefer bright colors and cute characters. The market lacked brands that balanced trustworthiness with appeal.
Design Concept
The brand name "Twinkid" comes from "Twin" meaning a pair, and "Kid" meaning children, conveying fun, partnership, and friendliness. The brand's core concept is "Playful yet Professional," blending fun with professionalism while emphasizing safety and deliciousness, along with growing together with children.
Logo Design Elements
The symbol design emphasizes round and curved shapes to create feelings of warmth and safety, featuring a friendly and cute mascot or character design that combines bakery elements like chef hats or bread with childlike qualities.
For typography, the design team selected fonts that are easy to read and friendly, with curves appropriate for the target audience, creating balance between childlike qualities and professionalism.
The brand color palette uses bright yet soft pastel tones as primary colors, adding secondary colors to create variety and fun, selecting colors that stimulate positive feelings, happiness, and appetite.
Results
1. Complete Brand Identity
The deliverables include a full logo format with both symbol and brand name, a condensed logo for social media use, and black and white logos for special printing needs. Additionally, the brand color palette was defined with color codes and specified color usage for various situations, along with defining primary fonts for headlines and secondary fonts for body text.
2. Brand Guidelines
Digital Agency Bangkok created comprehensive brand guidelines covering proper logo usage, logo usage restrictions, minimum clearance space around the logo, minimum logo size, logo applications on various backgrounds, complete color system, typography usage, and various patterns and graphic elements.
3. Business Impact
In terms of brand awareness, the new logo helped increase brand recognition among target audiences, built credibility among parents, and made the brand stand out clearly from competitors in the market.
From a marketing perspective, Twinkid received a brand identity that is consistent across all touchpoints, easy to apply across various media, and suitable for future brand expansion.
The Twinkid logo and brand identity can be applied to digital media including websites, various social media platforms such as Facebook, Instagram, LINE, online advertising banners, and digital packaging. For print media, it can be used on product packaging, snack boxes, stickers, store signs, business cards, and menu folders, as well as other media such as employee uniforms, tote bags, shopping bags, and promotional items.
Conclusion
The logo and brand identity design for Twinkid demonstrates success in creating a brand in the kids' bakery market. By blending cuteness, safety, and professionalism together, Digital Agency Bangkok created a strong brand identity that effectively communicates with target audiences and is ready for long-term brand growth.
Digital Agency Bangkok offers logo design and brand identity design services, website design, graphic and banners design, digital marketing, and social media marketing. We are ready to help build a strong brand for your business.
