Why Businesses Ignoring TikTok Could Miss Out on Major Marketing Opportunities

Why TikTok Matters for Businesses

Currently, over 16 million Thais use TikTok every month, spending an average of more than 90 minutes per day on the platform (source: We Are Social & Hootsuite – Digital 2025: Thailand). Its growth is no longer limited to younger users; adults across different age groups are increasingly active, making TikTok a marketing channel that businesses cannot afford to overlook.

This article will help you understand how TikTok influences consumer behavior. Businesses that have yet to embrace TikTok may be missing key opportunities to reach new customers. We will also outline how to get started with TikTok marketing for businesses, including examples and strategies that you can apply immediately to enhance your marketing efforts.

How TikTok Changes Consumer Behavior

TikTok has transformed the way Thai consumers discover and decide on purchases. Its short, visually engaging content allows people to quickly encounter new products and share them instantly.

One noticeable trend is the demand for authentic reviews and real experiences. TikTok users prefer videos that tell genuine stories rather than pushy advertisements. Brands that offer honest and relatable content can build higher trust and credibility.

TikTok also changes how people search for products and services. Users often search through hashtags or video content instead of traditional Google searches. Businesses with appealing content can reach new audiences without heavy advertising investment. These behaviors show that TikTok is not just an entertainment platform it is a highly effective marketing channel. Brands that understand and adapt can build both awareness and sales simultaneously.

Business Opportunities Many Brands Overlook

1. Rapid Brand Recognition
   TikTok allows brands to reach large audiences quickly. Short videos of 15–60 seconds deliver messages fast, and engaging content creates immediate impressions. Brands that use storytelling and clear visuals can make their brand memorable more effectively than traditional advertising.
2. Expanding Customer Base Without High Ad Spend
   TikTok's algorithm promotes interesting videos to new audiences, even if a brand has few followers. This means businesses can test content to reach potential customers without significant advertising costs. The key is to create content that adds value and meets audience needs.
3. Direct Sales Through TikTok Live and TikTok Shopping
   TikTok’s Live and Shopping features enable businesses to sell products in real time. Viewers can purchase items instantly during a live session, reducing buying friction and boosting immediate sales. Brands that understand how to host live sessions and use shopping features correctly can efficiently convert viewers into customers.

Successful Thai Business Example

A clear example is Jenny , who quickly achieved success on TikTok. Jenny not only focuses on her music but also sells products and services through TikTok Live.

Her approachable and interactive live sessions make fans feel engaged and entertained while allowing them to buy products instantly via TikTok Shopping. This approach generates significant sales in a short time, demonstrating that TikTok can simultaneously build brand recognition and revenue.

This case illustrates that understanding consumer behavior on TikTok and tailoring content accordingly is crucial for success. Whether small or large, businesses can use TikTok to generate income and increase brand awareness effectively.

How to Get Started with TikTok for Your Business

Getting started with TikTok marketing doesn’t have to be complicated. The key is to understand your audience and create content that resonates with them.

1. Study Your Audience and Their Behavior
   Analyze how your customers use TikTok, what content they enjoy, how much time they spend, and which content types they follow. This information helps plan content that genuinely interests your audience.
2. Plan Short, Engaging Content
   TikTok thrives on short videos. Creating 15–60 second videos that are easy to understand, fun, and authentic encourages engagement and sharing. Content that addresses customer needs or pain points builds trust and increases sales potential.
3. Experiment with TikTok Ads Alongside Organic Content
   Once you start posting regular content, use TikTok Ads to expand reach without large investment. Testing small-budget campaigns and analyzing performance allows you to refine strategies effectively.
4. Utilize TikTok Live and Shopping Features
   As followers grow, host live sessions to sell products or use TikTok Shopping to allow purchases directly from videos. This direct experience increases sales and strengthens brand connection with your audience.
5. Analyze Results and Adjust Strategies Continuously
   TikTok provides clear analytics on reach, engagement, and sales. Identify which content performs best and continuously optimize your strategy to suit your business needs.

Conclusion

TikTok is more than an entertainment app, it is a powerful marketing channel for businesses of all sizes. With a growing user base and evolving consumer behavior, companies that ignore TikTok risk missing opportunities to build their brand and reach new customers.

As demonstrated by successful Thai businesses, using TikTok Live and creating authentic content can generate both sales and credibility. For businesses just starting, analyzing the audience, planning engaging short content, testing TikTok Ads, and leveraging Live and Shopping features provide a solid foundation.

By understanding TikTok marketing today, your business can seize opportunities and achieve measurable results.

Why Choose Digital Agency Bangkok for TikTok Marketing

If you want to leverage TikTok to build your brand and increase sales but aren’t sure where to start, Digital Agency Bangkok is here to guide you every step of the way. Our team has experience creating content and strategies for diverse businesses.

We provide full support, including content creation tailored to your audience, short video editing, full promotional planning, and TikTok Ads management, ensuring your content reaches the right viewers and generates results.

Whether your business is small or large, professional TikTok marketing helps your brand stand out, increase awareness, and achieve tangible results.

Contact us for a free consultation

Phone: 098-7655-243 or 098-7655-701

Email: [email protected]

FAQ – Frequently Asked Questions About TikTok Marketing

1. What types of businesses can benefit from TikTok marketing?
   Any business can benefit, from fashion and food to services and online brands. TikTok allows brands to reach diverse audiences and build awareness quickly.
2. How do I start TikTok marketing if I’ve never used it before?
   Begin by studying your target audience, planning engaging short content, posting organically, and gradually using TikTok Ads to expand reach.
3. Does TikTok Live really help businesses?
   Yes. TikTok Live encourages engagement and allows real-time sales through TikTok Shopping, turning viewers into customers efficiently.
4. What services does Digital Agency Bangkok provide for TikTok marketing?
   We handle content planning, short video editing, promotional strategy, and TikTok Ads management to help businesses reach the right audience and achieve results.
5. How much budget is needed to start TikTok marketing?
   Budgets vary depending on campaign size and business goals. We help plan and recommend an optimal budget for maximum return on investment.