Should Your Company Website Use a Landing Page?
Introduction
Having a professional company website is like having an online storefront that builds credibility and connects with customers around the clock. Many organizations invest in multi-page company websites, including About Us, Services, Portfolio, and Blog pages, to tell the brand story comprehensively. At the same time, one question many businesses ask is “Do we really need a Landing Page?”
Landing Pages have become a popular topic in digital marketing because they are designed with a specific goal in mind, prompting visitors to take action, such as filling out a form, contacting the company, or purchasing a service immediately. Many companies are now using Landing Pages alongside their main website to improve lead generation and close sales faster.
This article will help you understand how Landing Pages differ from a company website, who they are suitable for, and whether your business should use one.
What is a Landing Page?
A Landing Page is a web page designed to achieve a specific goal. Unlike a standard company website, which contains multiple menus and content sections such as About Us, Services, or Blog posts, a Landing Page is usually a single page that focuses on clarity, conciseness, and a clear objective guiding visitors to take a specific action.
Common features of an effective Landing Page include
- Concise and direct content explaining the service or offer
- Call to Action (CTA) buttons like “Contact Us,” “Sign Up,” or “Request a Quote”
- Easy-to-use lead forms for collecting customer information
- Visually appealing design highlighting the benefits customers will receive
For example, if your company is launching a new service promotion or running Facebook Ads or Google Ads campaigns, directing customers to a Landing Page focused on that campaign will make it easier for them to take action compared to sending them to a main website with too much information. Simply put, a Landing Page is a “focused page” designed to attract and convert customers as efficiently as possible.
Who is a Landing Page Suitable For?
While a Landing Page cannot fully replace a company website, there are many situations where it is highly effective and cost-efficient, especially for businesses that want to communicate clearly and get measurable results quickly.
1.Startups or businesses with a limited budget
For newly launched businesses, building a full multi-page website can take time and a larger budget. A Landing Page is a practical solution because it can be created quickly to showcase key services or provide contact information, allowing the business to establish an online presence without a significant investment.
2.Businesses that want to provide information without selling online
Some companies do not intend to sell products directly online but simply need a space to share essential business information, such as operating hours, contact details, or available services. A Landing Page can present this information clearly and concisely, making it easy for visitors to contact the business.
3.Campaigns or promotions
One of the strengths of a Landing Page is its suitability for specific campaigns, such as seasonal promotions, new packages, or product launches. A Landing Page designed for a particular campaign allows you to communicate directly to your target audience and track results more effectively than a multi-page website.
4.Service businesses that need leads quickly
Many service businesses, such as consulting firms, language schools, beauty clinics, or marketing agencies, require a steady flow of new clients. A Landing Page focused on collecting leads through registration forms or quick contact buttons can increase the chances of closing deals faster than asking users to navigate multiple pages on a main website.
In short, a Landing Page is a tool that helps businesses achieve specific goals efficiently, especially when the aim is to build awareness or capture new customer information quickly.
Comparison: Multi-Page Company Website vs Landing Page
| Aspect | Multi-Page Company Website | Landing Page |
| Suitable for | Businesses that want to establish credibility and tell a comprehensive story | Startups, budget-conscious businesses, or those who want to communicate quickly |
| Purpose | Provides in-depth information about services, team, and portfolio | Focuses on a single goal, such as providing information, contact, or a specific promotion |
| User experience | Visitors can explore multiple pages and learn about the business in detail | Easy to navigate, quick to understand, ideal for short and concise information without complex selling |
| Popularity | Ideal for businesses building a long-term brand | Popular among new businesses and campaign owners due to low cost and fast results |
| Budget advantages | Higher investment but full-featured website | Lower budget and ready for immediate promotion |
| Flexibility | Add new pages and content as needed | Easily update content for specific campaigns or new information |
| Marketing results | Supports long-term SEO and brand building | Increases conversion rates and lead collection immediately |
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- Multi-Page Website
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- Landing Page Website
What Makes a Good Landing Page?
Not all Landing Pages perform equally. Some immediately engage visitors, while others may lead to page abandonment. The difference lies in the design and elements included. If you plan to create a Landing Page for your service or campaign, it should include:
1.Clear and compelling headline
The headline is the first thing visitors see. If it is unclear or unappealing, they may leave immediately. A good headline communicates the benefit or value directly, for example, “Professional Company Website Design to Boost Your Online Sales.”
2.Concise and relevant content
Unlike a full website, a Landing Page should present content briefly and highlight what the customer will gain. Avoid overly detailed explanations, as the goal is to help visitors make decisions quickly.
3.Prominent Call to Action (CTA) buttons
Whether “Contact Us,” “Request a Quote,” or “Sign Up Now,” CTA buttons should be visible, easy to use, and strategically placed on the page, ideally more than once, such as at the top and bottom.
4.Easy-to-use lead forms
If the Landing Page is designed to collect leads, the form should be simple. Asking for only essential information like name, phone number, or email increases the likelihood that visitors will submit their details.
5.Images or videos that tell a story
Visual content like images or short videos can make the Landing Page more engaging and help convey the message more effectively than text alone.
6.Trust-building elements
Customer testimonials, logos of previous clients, or past projects help establish credibility and make it easier for visitors to take action.
7.Mobile-friendly design and fast loading
Most users access websites via mobile devices. If a Landing Page loads slowly or is not mobile-responsive, the chances of conversion decrease significantly.
North Development Website Company Designed by Digital Agency Bangkok
Conclusion
Choosing between a multi-page company website and a Landing Page depends on your business goals and marketing strategy. For startups or businesses with a limited budget, creating a Landing Page is a cost-effective and practical solution. It allows you to communicate key information quickly and directly, whether it is about services, contact details, or special promotions. The investment is low, the results are measurable, and it helps new businesses establish an online presence efficiently. At the same time, a multi-page company website remains important for businesses aiming to build long-term credibility. Having multiple pages enables customers to learn about services, portfolio, and the team in detail while supporting SEO across multiple keywords, strengthening the brand image.
If you are looking for professional services to create a company website and high-quality Landing Pages that help your business grow sustainably, Digital Agency Bangkok is ready to provide consultation, strategy, design, and full-service website development in one place.
Call 098-7655-243 or 098-7655-701
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