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20 AI Marketing Tools You Must Know Updated August–September 2025

 

In 2025, digital marketing is no longer just about posting content or running ads. It has become a competition of data and customer experience. Businesses aiming for success need to understand consumer behavior, analyze market trends, and adapt their strategies quickly.

Artificial Intelligence (AI) has emerged as a key tool that enables marketers to automate these tasks – from data analysis and content creation to ad optimization and strategic recommendations. With AI, businesses can make faster decisions, utilize resources more efficiently, and deliver personalized experiences that truly resonate with customers.

 

What is AI for Marketing?

AI for marketing is technology that helps marketers automate complex and repetitive tasks without doing everything manually. Examples include:

  • Machine Learning: Analyzes consumer data and market trends to predict behavior.
  • Natural Language Processing (NLP): Automatically generates advertising copy and content.
  • Computer Vision: Analyzes images and videos, such as checking product image quality or evaluating campaign engagement.

AI in marketing is not limited to content creation. It also helps streamline workflows, enable strategic decision-making, and create personalized customer experiences.

How AI Supports Marketing

AI plays a vital role in improving marketing efficiency across several areas:

1.Sentiment Analysis
AI monitors opinions and reviews from social media, forums, or websites, helping marketers understand customer likes, dislikes, and complaints.

2.Content & Copy Generation
AI can automatically generate SEO copy, blog articles, or social media posts, reducing content production time and enabling businesses to respond quickly to market needs.

3.Competitor & Trend Analysis
AI collects and processes competitor data, analyzes promotions and strategies, and helps businesses adjust their plans to maximize campaign ROI.

4.Ad Optimization
AI can instantly adjust target audiences, budgets, and ad copy based on user behavior, for campaigns on platforms like Facebook Ads or Google Ads.

5.Video & Visual Content Creation
AI assists in creating short videos, illustrations, or graphics aligned with brand identity, allowing marketing teams to respond quickly to audience demands.

Is Using AI Beneficial? Pros and Cons

Pros:

  • Saves time and reduces repetitive tasks
  • Increases accuracy in analysis and forecasting
  • Enables continuous content and ad creation
  • Optimizes campaigns in real-time to improve ROI

Cons:

  • Requires proper learning and configuration
  • Sometimes produces content that lacks context or appropriateness
  • Initial investment can be high for small businesses, requiring time to learn
  • Over-reliance on AI may reduce team creativity

 

20 AI Tools for Digital Marketing in 2025

AI for Customer Analytics & Insights

One of the most powerful applications of AI in marketing is customer data analysis and consumer behavior insights. In today’s digital era, businesses can no longer rely on instincts alone. Understanding customer data is the key to success.

1. Gumloop

Gumloop AI

Gumloop is an AI tool that helps marketing, sales, and other teams automate repetitive tasks without writing a single line of code.

What it can do:

  • Build automated workflows such as email campaigns, customer data management, and reporting
  • Suggest the best next steps in real time with AI-driven decision-making
  • Connect with popular apps like Gmail, Slack, Notion, Salesforce, Instagram, and TikTok
  • Use ready-to-go templates for tasks such as content creation or web data extraction

Marketing Benefits:

  • Eliminates repetitive work, allowing teams to focus on high-value tasks
  • Speeds up workflows and boosts productivity
  • No coding required – easy for anyone to use
  • Provides automated insights to guide smarter marketing strategies

 

2. Brand24 Brand 24

Brand24 is a comprehensive AI-powered tool for brand monitoring and reputation management. It helps businesses understand consumers, refine marketing strategies, and build data-driven campaigns by tracking brand mentions across online channels like social media, news, blogs, videos, forums, podcasts, and reviews.

Marketing Benefits:

  • Analyze consumer sentiment (positive, negative, neutral) to understand brand perception
  • Monitor hashtags and influencers to evaluate campaign impact
  • Generate automated reports for teams
  • Collect actionable customer insights to refine strategies

Key Advantages:

  • Access to over 25 million online data sources in real time
  • Supports 108 languages for global monitoring
  • AI-powered processing makes insights clear and decision-making faster

 

3. FullStory

full story AI

FullStory (StoryAI) helps businesses deeply understand user behavior, improve online experiences, and make smarter business decisions. It uses AI to analyze user interactions across websites and apps, delivering insights for digital experience optimization.

Marketing & Business Benefits:

  • Summarizes user behavior across sessions without manually replaying videos
  • Instantly answers business questions using existing data
  • Identifies opportunities to improve UX before competitors do
  • Predicts user behavior to enable personalized experiences

Key Advantages:

  • Reduces analysis time and accelerates decision-making
  • Powered by Generative AI and Google Gemini LLM for precise insights
  • Helps teams focus on solving problems and improving UX instead of repetitive tasks

 

4. Browse AI

Browse AI

Browse AI enables businesses to extract and manage data from websites quickly, accurately, and at scale. It’s an AI-powered platform for web data extraction with automatic monitoring and updates.

Marketing & Business Benefits:

  • Extract and track data from multiple websites automatically
  • No coding needed – simply click to select data
  • Connect extracted data with other tools to build automated workflows
  • Monitor website changes and receive instant alerts
  • Simulate human-like browsing to handle complex data accurately

Key Advantages:

  • Scales reliably for large-volume data extraction
  • Built-in bot detection, proxies, and automatic retries for trusted results
  • End-to-end support from expert teams for enterprise-level projects
  • High-level encryption ensures data security

 

AI for Content Creation & Copywriting

Another powerful aspect of AI in marketing is content creation and management. Businesses no longer have to rely solely on humans to write blog posts, social media captions, or ad copy. AI can help generate high-quality content quickly, reduce workload, and ensure consistency with a brand’s voice and tone.

5. Jasper AI

jasper AI

Jasper AI is one of the leading AI marketing tools for generating high-quality content at scale. From SEO blog posts and social media captions to ad copy and marketing campaigns, Jasper helps teams create faster and more effectively.

What it can do:

  • Generate multiple content formats while keeping brand consistency
  • Speed up content production and reviews
  • Support full team collaboration and project management

Marketing Benefits:

  • Saves time and resources in content creation
  • Ensures consistent quality and tone across campaigns
  • Produces brand-aligned, SEO-friendly content at scale

 

6. Anissa.AI

Anissa AI

Anissa.AI is a Thai-focused AI Content Writer Assistant built specifically for businesses targeting Thai audiences. It’s optimized for SEO and social media marketing in the Thai language.

What it can do:

  • Generate new content from simple prompts (SEO articles, social media posts, research, video scripts)
  • Rewrite and optimize existing content for SEO and style
  • Built-in plagiarism check (99% accuracy)
  • Integrated SEO Checklist for scoring and optimization

Marketing Benefits:

  • Produce high-quality Thai-language content quickly
  • Improve search visibility with built-in SEO support
  • Easy-to-use templates with customization options

7. Undetectable AI

Undetectable

Undetectable AI is a tool designed to make AI-generated text sound natural and human-like, reducing the risk of being flagged as AI content.

What it can do:

  • Rewrite AI-generated text to bypass detection tools
  • Adjust sentence structure and phrasing for better readability
  • Simple workflow: paste AI text and apply transformations

Marketing Benefits:

  • Ensures AI-generated content feels authentic and natural
  • Reduces the risk of penalties for AI-detected content in SEO
  • Helps brands communicate more effectively with their audience

 

8. ContentShake AI (by Semrush)

content shake AI

ContentShake AI from Semrush is an end-to-end content creation platform that helps businesses go from ideation to publishing in just a few clicks.

What it can do:

  • Generate topic ideas, outlines, and full articles tailored to a business niche
  • Write paragraphs and SEO-optimized drafts aligned with tone and readability
  • Built-in intuitive editor for real-time adjustments
  • Free plan available: up to 3 articles per month + 3 topic ideas per week

Marketing Benefits:

  • Accelerates content production for marketing teams and creators
  • Optimizes articles for SEO and user engagement
  • Makes content creation easy, even for non-writers

AI for Video and Graphic Design

Another powerful side of AI in marketing is video and graphic creation. Businesses no longer need to rely solely on designers or editing teams. AI can help generate short videos, illustrations, or high-quality graphics quickly, reducing production time. However, the quality of visuals often depends on the prompts and may not look as realistic as handcrafted work.

9.Freepik

freepik

Freepik is a platform that offers a wide collection of vectors, icons, and PSD files for graphic work. It also provides AI-powered tools to generate creative assets.

What it can do:

  • Download ready-to-use images, graphics, and templates
  • Access a full set of icons, logos, and graphic packs
  • Support all types of creative projects
  • AI for short videos and images

Marketing advantages:

  • Save time on graphic creation
  • Wide variety of templates and styles to choose from
  • Instantly usable without the need to design from scratch

 

10.MidJourney

Midjourney AIMidJourney is an AI-powered tool for generating artistic visuals and illustrations from text prompts, gaining huge popularity during the AI image generation boom.

What it can do:

  • Create artistic visuals and illustrations from ideas or text prompts
  • Adjust style, color, and composition to match brand identity
  • Use in articles, social media, or advertising campaigns

Marketing advantages:

  • Generate high-quality visuals quickly
  • Make content more engaging and visually appealing

 

11.Lexica Art

Lexica AILexica Art is another popular AI image generation tool that creates visuals directly from text prompts.

What it can do:

  • Generate illustrations from text or creative ideas
  • Customize style, color, and composition
  • Apply across blog posts, social media, or ad campaigns

Marketing advantages:

  • Fast production of high-quality visuals
  • Enhance content attractiveness and user engagement

 

12.Crayo.AI

Crayo AI Crayo.AI is an AI tool designed to create short videos from text or scripts you provide.

What it can do:

  • Produce short-form videos tailored for social media
  • Adjust tone and style to align with brand identity
  • Use AI to edit automatically, add text overlays, or apply effects

Marketing advantages:

  • Save time in video production
  • Quickly generate multiple content variations
  • Easy to use without advanced video editing skills

 

AI for Social Media and Communication

AI helps businesses create and manage social media content quickly and more effectively. It analyzes follower behavior, suggests the best posting times, and adjusts the tone of messages to match the target audience. This makes customer communication more efficient and increases engagement without consuming too much time.

13. ChatGPT

Chat GPT

ChatGPT is an AI tool that can hold real-time conversations and provide instant suggestions. It helps generate messages, content, or fresh ideas quickly, supporting multiple formats such as blog articles, social media posts, or ad scripts.

Business and Marketing Benefits:

  • Instantly generates content and messages
  • Saves time in content writing and planning
  • Easily adapts tone and style to match the brand
  • Flexible and capable of handling various tasks

 

14. Chatfuel

Chat fuel AI

Chatfuel is an AI-powered platform that helps businesses scale communication on Messenger, WhatsApp, Facebook, and Instagram by using its chatbot "Fuely" to automate human-like conversations.

What it can do:

  • Handle customer messages 24/7 without fatigue
  • Schedule appointments, answer FAQs, qualify leads, and recommend products
  • Send personalized messages for abandoned carts, upselling, cross-selling, and promotions
  • Analyze customer sentiment and collect feedback to improve products and services
  • Integrate with tools like Stripe, Shopify, Zapier, Google Sheets, and HubSpot

Business Benefits:

  • Boost customer response efficiency and sales performance
  • Reduce repetitive workloads for your team
  • Deliver a professional customer experience with human-like chat interactions

 

15.Mandala AI

Mandala AI


Mandala AI is an AI solution for social media marketing that helps businesses track global trends, analyze customer data, and manage content all in one place.

Key Features:

  • Monitor feeds, posts, comments, and mentions across all social media platforms
  • Analyze trends and user sentiment (Sentiment Analysis)
  • Generate content that resonates with target audiences, with insights to boost sales
  • Instantly analyze competitors and track campaigns
  • Accessible via mobile with easy data sharing for teams

Business Benefits:

  • Save time and increase team efficiency
  • Enhance brand loyalty and strengthen social media presence
  • Gain a deeper understanding of audience interests and behaviors
  • Receive real-time alerts on mentions or critical events for immediate response 

16.Gemini

Gemini AI

Gemini is Google’s latest AI, designed to help businesses and marketers uncover insights, create content, and collaborate seamlessly with other AI tools.

What can it do?

  • Utilizes LLM (Large Language Model) technology to generate and refine text
  • Analyzes user behavior and business data to extract insights
  • Provides real-time business answers and trend predictions
  • Supports content creation such as articles, scripts, and ad copy

Business Benefits:

  • Speeds up and enhances the efficiency of content creation
  • Enables data-driven decision-making with deeper insights
  • Improves content quality and tone to align with your brand
  • Works seamlessly with other AI tools like StoryAI and Jasper AI 

AI for Advertising and Digital Marketing

AI has become an essential tool in the digital marketing world. It empowers businesses to plan, create, and optimize advertising campaigns with greater precision and efficiency. By analyzing consumer data in real time and predicting customer behavior, AI enables brands to deliver personalized messages and offers that truly resonate with their target audience boosting ROI while reducing repetitive tasks.

17. Surfer SEO

Surf SEO AI

Surfer SEO is an AI-driven tool that helps businesses optimize their content for SEO, analyze competitors, and increase their chances of ranking higher on Google.

Key Features:

  • Analyze keywords and business-related topics
  • Check content structure and article length to match SEO best practices
  • Provide real-time recommendations for improvement, including keyword density, subheadings, and content flow
  • Compare your content with competitors and identify optimization opportunities
  • Create a full on-page SEO strategy for articles and websites

Business Benefits:

  • Build professional, SEO-friendly content
  • Save time on content analysis and optimization
  • Improve ranking opportunities on Google and attract quality traffic
  • Easy to use, even without deep SEO expertise

 

18. Notion AI

Notion AI

Notion AI is a smart feature built into Notion, designed to help users create, manage, and refine content more efficiently without leaving the platform.

Key Features:

  • Write and edit text such as articles, notes, or scripts
  • Generate new ideas for projects or content creation
  • Summarize lengthy text into concise, easy-to-digest content
  • Check grammar and adjust tone to fit the audience

Business & Team Benefits:

  • Reduce repetitive writing and summarizing tasks
  • Collaborate seamlessly within Notion’s workspace
  • Ensure content aligns with brand voice and tone
  • Easy to use, even without AI expertise

 

19. Brandwell

Brandwell AI

Brandwell AI is a platform designed to create SEO-optimized content tailored to rank on Google and get referenced by LLMs like ChatGPT. Its TrafficID system helps identify website visitors with greater accuracy.

Key Features:

  • Generate in-depth, SEO-optimized articles automatically
  • Analyze your website and build a Knowledge Graph to improve internal linking
  • Instantly refresh outdated content
  • Manage all marketing copy and short-form content in one place with tools like Summarizer, Tone Checker, and Grammar Editor
  • Build natural backlinks through the Brand Publisher Network from real, relevant websites

Business Benefits:

  • Boost content rankings and strengthen brand authority
  • Identify leads and better understand visitor behavior
  • Save time creating and updating content
  • Gain high-quality backlinks from real brand networks

 

20. Copy.ai

Copy AI

Copy.ai  is an all-in-one AI platform that consolidates Go-To-Market (GTM) workflows. It helps marketing, sales, and operations teams work more efficiently by replacing fragmented AI tools with a unified solution.

Key Features:

  • Prospecting Cockpit: Automate customer research and outreach to improve lead generation
  • Content Creation: Instantly generate SEO content, thought leadership, case studies, social posts, and more
  • Inbound Lead Processing: Manage and respond to marketing leads automatically, reducing response time and boosting conversion rates
  • Account-Based Marketing (ABM): Analyze accounts, industries, and personas to create tailored content
  • Translation + Localization: Real-time translation with native-level fluency
  • Deal Coaching + Forecasting: Provide sales insights, suggest strategies, and forecast deal closings

Business Benefits:

  • Consolidate GTM workflows into one platform, reducing complexity and cost
  • Increase efficiency and accuracy for marketing and sales teams
  • Integrates with multiple LLMs such as OpenAI, Anthropic, Gemini, and Perplexity
  • Connects with 2,000+ popular apps, including Salesforce, HubSpot, and Zapier

Final Thoughts

AI in business and marketing enables smarter, faster, and more precise operations. From customer analysis and content creation to video, graphics, advertising, and GTM management AI reduces repetitive work, improves results, and enhances customer experience.

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