How Are Search Engines Different?

What is a Search Engine?

It refers to a search program designed as a tool for searching various types of information. Most of the programs used are for searching information on websites, displaying results as websites, images, or videos based on keywords or user search terms. The results are ranked according to relevance, using various factors such as the words used in the content, the quality of the website, and the popularity of the links. Therefore, organizations that focus on website marketing need to study techniques for creating content that aligns with the workings of algorithms, such as SEO, to increase the chances of users finding their content on search engines more easily, which will help increase website traffic and conversions effectively.

 

The Main Different Between Search Engines

Search Engines	Popularity	Highlights	Strength	Weakness
Google	The highest	Intelligent algorithms	Accurate results, global data index	Personal information may be used for advertising.
Bing	moderate	Beautiful display	There is a point collection program, clear image results	The accuracy of the results may be less than Google.
Yahoo	Gradually decreasing	Focus on news content and substance	Easy to use, includes news directory and other services.	The search system is outdated compared to competitors.
Baidu	High popularity in China	Suitable for users in China	Comprehensive results in China	Search outside of China is not supported.

 

The benefits of Search Engines

Search engines are very useful for finding the information you need conveniently, quickly, and efficiently. They can be used at any time and provide results that match the searcher’s needs.

1. Quickly search for information: Users can instantly find the information or answers they need by entering search terms.
2. Access to a vast amount of information: Search engines allow users to access information from around the world, covering every topic of interest.
3. Increase business visibility: Businesses can use search engines to attract new customers through SEO or online advertising.
4. Search for relevant and reliable information: The algorithms of Search Engines will rank results based on relevance and credibility.
5. Save time: Helps reduce the time spent searching for information without having to visit multiple websites yourself.
6. Specific search: You can search for images, videos, maps, news, and more according to the type of information you need.

 

Types of Search Engines

Search engines can be divided into three main types, differing in their operational principles as follows:

• Crawler Based Search Engine: This type of internet search engine is the most popular for use. Its principle of operation involves recording and storing data, providing highly accurate search results, and processing them quickly. The advantage is that the data is constantly updated, but this is also one of the disadvantages because sometimes some data may not be of high quality. Examples include Google, Bing, Yahoo.
• Web Directory: A website directory for information retrieval, organized and categorized into different sections.
• Meta Search Engine: A system that primarily uses Meta Tags in HTML, such as developer names, search terms, website owners, blogs, or brief descriptions. It is a Search Engine that does not store data itself but pulls information from multiple Search Engines to display results simultaneously. The advantage is that it provides diverse and comprehensive results from various sources at once.

 

The main search engine that people commonly use is Google because it has comprehensive information covering the entire world, with complete data that can be accessed anywhere on the globe. Additionally, it offers various supplementary services such as Google Maps, Google Images, and Google Shopping. The content is also reliable and up-to-date. Google’s market share exceeds 90%.

But we will also talk about other search engines like Bing, Yahoo, and Baidu to find the differences in their usage.

 

Bing  is a new search engine from Microsoft, launched to compete with Google. It stands out with various gimmicks. The distinctive feature of Bing compared to Google is that when searching for places, the contact number appears immediately in the first link without needing to click into the website. Another highlight of Bing is its beautiful graphics on the homepage and its tendency to provide different results from Google for certain search queries. Bing’s market share is approximately 2-3%.

 

Yahoo is a major search engine that was once very popular but has declined in recent times due to Google taking away market share, leaving it with only 1.11%. However, Yahoo’s standout feature is the integration of news services, email, and many other features all on one page. Additionally, it offers supplementary services focused primarily on news and finance content, such as Yahoo Finance and Yahoo News!

 

Baidu is the number one search engine in China. Chinese people prefer to use Baidu for information searches, which operates similarly to Google and offers many convenient features. Currently, Baidu is expanding its business in Thailand, focusing on software and application development. However, a major drawback is that most search queries and results are in Chinese, making it difficult for non-Chinese foreigners to access Baidu.

Currently, there are a large number of internet users worldwide, making search engines one of the main factors driving online businesses and extremely important in daily life. They are convenient to use and provide comprehensive access to content, whether it’s searching for images, music, videos, translating languages, or checking the weather. Additionally, they are essential for increasing sales and profits for online retail businesses.