SEO and Google ads, which one is better to use ?
Google Ads and SEO are both online marketing strategies used to increase the visibility of websites in Google search results.
At first glance, they may seem similar, but there are key differences between the two. Today, DAB will guide you through understanding these differences.
- How They Work
- It operates on a pay-per-click (PPC) model, meaning you pay each time someone clicks on your ad or when your ad is displayed.
- Ads appear at the top of Google’s search results or on websites within the Google Display Network.
- This involves optimizing your website and content to improve your ranking in search results without paying Google directly.
- Optimization can include using relevant keywords, creating high-quality content, improving site structure, and building backlinks.
- Time and Costs
- Results are immediate once you activate your campaign.
- You pay per click or impression, and costs can be high for competitive keywords.
- Achieving a higher ranking with SEO takes time and continuous effort, often requiring months to see significant results.
- There are no direct fees for SEO optimization, but costs may arise from hiring SEO experts or using SEO tools.
- Sustainability and Data Updates
Google Ads
- Results stop immediately when you cease payment; ads will no longer appear once you stop spending.
- Campaigns require ongoing management and optimization for continued effectiveness.
SEO
- Effective SEO can lead to high rankings in the long term, though ongoing maintenance and updates are necessary.
- SEO rankings tend to be more durable if sustained efforts are made.
- Targeting and Performance Measurement
Google Ads
- You can set clear goals such as the number of clicks, impressions, or purchases, with detailed tracking of results.
- Campaign performance can be measured and adjusted immediately.
SEO
- SEO performance is measured by improvements in search rankings, increased organic traffic, and conversion rates (turning visitors into customers).
- Adjustments may take time to reflect in results.
Both Google Ads and SEO have their advantages and disadvantages. Generally, using both strategies together can maximize your online marketing efforts. Google Ads can provide quick access to customers, while SEO builds long-term stability and sustainable visibility for your website.