Case Study: How MyanmarHouse.com.mm wins its market share on search engines in a short period
About MyanmarHouse
Myanmar House is a leading real estate website in Myanmar that helps users find properties for rent or sale. Both normal users and real estate agents in Myanmar can list their properties for buying and selling.
Objectives
MyanmarHouse.com.mm came to us with the objective of
- Elevating brand visibility through search engines.
- Increasing website traffic without spending on ads.
- Boosting lead generation for property listings.
Challenges
The real estate industry in Myanmar is very crowded and Myanmar House was facing the following challenges:.
- High competition from local and international real estate giants.
- Limited initial online presence.
- Diverse property listings need optimized categorization.
- The need to scale SEO for user-generated content (UGC) automatically
The Solution
We conducted a comprehensive SEO audit of Myanmar House's website to identify areas for improvement. We then implemented a number of SEO best practices, including:
- Keyword research We identified relevant keywords that users are searching for when looking for properties in Myanmar.
- On-page optimization We optimized Myanmar House's website content for our target keywords. This included optimizing title tags, meta descriptions, header tags, and image alt tags.
- Content creation We created high-quality, informative content that is targeted at our target keywords. We then published the content in the blog section.
- Technical SEO We improved the technical SEO of Myanmar House's website. This included making sure that the website is mobile-friendly and has a fast loading speed.
- Link building We built high-quality backlinks to Myanmar House's website from other relevant websites.
The Results
After implementing our SEO strategy, Myanmar House saw a significant increase in website traffic and leads from organic search. Here are some of the results we achieved:
- Organic Traffic Growth: +200% in 6 months
- Top Keyword Rankings: 68 keywords in the top 5 positions
- Lead Generation: +70% increase
- Technical Improvements: Faster loading speed, mobile-friendly design
- Content Strategy: High-quality blogs and optimized property descriptions
- Backlink Acquisition: From reputable local and real estate sites
Screenshots
We have displayed some screenshots with the client's permission.
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- Organic Traffic Growth
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- 68 keywords in the top 5 positions
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- Faster loading speed
Conclusion
By implementing a combination of on-page optimization, content creation, link building, and technical SEO, we were able to successfully improve Myanmar House's website ranking and visibility in search results.