Website Case Study: Yukino Thailand (KINJI Bangkok Warehouse)
Website Case Study: Yukino Thailand (KINJI Bangkok Warehouse)
Overview
Yukino Thailand Co., Ltd. runs KINJI Bangkok Warehouse, a store that imports used clothing from Japan and sells it from a warehouse in Lat Krabang, Bangkok. The range covers sportswear, streetwear, daily wear and branded clothing, and the company also offers wholesale to resellers. Each item is hand-selected, and customers enjoy a "treasure hunt" style of shopping. Digital Agency Bangkok designed and built yukinothailand.com on Shopify to present the brand, its collections and its promotions, and to bring customers to the warehouse and its pop-up stores.
The Challenge
KINJI's business depends on trust and curiosity. Customers want to believe that the clothing is genuinely imported from Japan, carefully selected and good value for money. The brand also works in a few different ways at once: a warehouse store far from the city centre, pop-up stores in shopping malls, and wholesale for resellers. Each of these needs to be clear to the right visitor.
The company also runs frequent promotions, from monthly discount campaigns to prize draws. It has a strong sustainability story too, with more than 14 million kilograms of clothing reused and nearly 11 million kilograms recycled in 2025. The website needed to carry the brand story, show the collections, give customers directions and contacts, and still be easy for the team to keep updated.
Project Goals
Our goals were to build a brand-aligned Shopify website that expresses KINJI's personality. We wanted visitors to understand the clothing categories and the wholesale option at a glance, to find the warehouse location easily and to reach the team through a simple contact form. The site also had to work well on every device, since most shoppers browse fashion on their phones.
Our Solution
Web Design on Shopify
We chose Shopify as the platform because it gives KINJI a reliable, secure foundation that can grow into full online selling. The store comes with a product catalogue and checkout tools, and the team can manage products and publish news and promotions without technical help.
The design is written in Thai to speak directly to the brand's local customers, and it opens with a welcoming hero message: "Look Good, Spend Wisely. Quality Japanese Used, Redefined." A clear menu (Home, About, Contact) keeps the site simple, and a "Get Coupon" button in the first screen invites visitors to sign up for a 10% discount straight away.
Below the hero, the homepage tells the brand story under the question "Why KINJI?" and shows the company's 2025 impact figures. These show over 14 million kilograms of clothing given a second life through reuse and nearly 11 million kilograms sent for recycling into materials such as industrial wiping cloths, recycled fibres and polyester pellets. The homepage then presents five collections: Sportswear, Streetwear, Dailywear, Brand Clothes and Wholesale. A photo gallery shows what shoppers can expect to find, and a coupon sign-up form repeats the 10% offer. The Latest News section publishes the store's campaigns, including its monthly promotions, the wholesale launch and its Union Mall pop-up store, which keeps the website fresh and gives repeat visitors a reason to return.
Responsive Design
Fashion shoppers browse mostly on their phones, often while deciding where to go next. We built the layout to adapt to phones, tablets and desktop screens. The hero images, collection cards, gallery, coupon form and menu rearrange themselves so they stay clear and easy to tap on every device.
Google Map
KINJI's warehouse is in the Romklao–Lat Krabang area, which is outside the city centre, so finding it matters. The Contact page embeds a live Google map pinned to the Kinji Bangkok warehouse, beside the full address. Customers can see exactly where the warehouse is and open directions in their own map app, which is especially useful for first-time visitors travelling from other parts of Bangkok.
Contact Form
The Contact page has a short, simple form that asks for just the visitor's name, email address and phone number, with an optional message box. Keeping the form this short makes it quick to complete on a phone, so retail customers, wholesale buyers and partners are more likely to send it. The form sits alongside the company's phone number, email address and its Facebook, Instagram, TikTok and LINE accounts, so each visitor can choose the way they prefer to get in touch.
Results
Yukino Thailand now has a Shopify website that reflects the KINJI brand clearly. Visitors can understand the story, see the sustainability impact, browse the five collections, claim a discount coupon and find the warehouse on a map. Wholesale buyers have a clear route to enquire, and the site works on every device. It gives the company a foundation it can manage itself and expand into full online selling when it is ready.