How to Set Up a LINE OA Rich Menu, Step by Step

A LINE OA rich menu is the tappable menu at the bottom of your chat. To set one up, choose a layout, plan four to six buttons with clear Thai labels, design the image, upload it in LINE Official Account Manager, assign an action to each area, and test every button on a phone before publishing.

Many LINE Official Accounts have a rich menu that nobody uses because the buttons are unclear, the text is too small, or one button leads nowhere. This is a hands-on guide for setting one up properly. For the reasons LINE OA matters to a business, see how LINE OA marketing boosts a business.

Key takeaways - Decide the three or four things customers do most, then build the menu around them. - Use clear Thai labels that describe an action, such as "สอบถามราคา". - Every button needs a working action. Test each one on a real phone. - Keep the image simple, with large text and strong contrast. - Review the menu whenever your offer or contact details change.

What is a rich menu and why use one?

A rich menu is an image with tappable areas that appears at the bottom of the chat with your Official Account. It gives customers one-tap access to the things they ask for most, so they do not have to type or search for links. For businesses that answer the same questions repeatedly, it saves time on both sides.

Step 1: What should your rich menu do?

List what customers ask your account most often. Common answers:

Choose four to six actions. Too many buttons make each one too small and the choice harder.

Step 2: How do you choose a layout?

LINE Official Account Manager offers templates with different numbers and sizes of areas. Pick a layout that matches the number of actions you chose. A larger button suits your main action, such as booking or asking for a price. Use a full-size menu for a main menu or a compact one if you want more of the chat visible.

Step 3: How do you plan button actions?

Each area needs one action. Typical actions in the editor include:

• Link: opens a web page, such as a booking page, product page or Google Maps location.
• Text: sends a preset message into the chat. This can trigger an automatic reply if you set a matching keyword in auto-response.
• Coupon or reward card: if you use those features.
• No action: for a purely decorative area (not every area can be left without an action).

Plan this in a table before you design:

Step 4: How do you design the image?

• Use the exact image size the editor asks for. LINE recommends 2500 × 1686 pixels for the large template and 2500 × 843 for the compact one (smaller sizes are also accepted), as a JPG or PNG of up to 1 MB.
• Keep the file size small enough to upload.
• Use large text. Many customers will see it on a small phone screen.
• Use strong contrast between text and background.
• Add a simple icon above each label.
• Leave clear margins around each button area.
• Match your brand colours, but put readability first.
• Write labels in the language your customers use. For most Thai businesses, that is Thai.

Step 5: How do you create the rich menu in LINE Official Account Manager?

1. Log in to LINE Official Account Manager and open the rich menu section.
2. Create a new rich menu and enter a title.
3. Set the display period.
4. Choose the template layout.
5. Upload your image.
6. Assign an action to each area.
7. Set the menu bar text, the short label that shows when the menu is collapsed. Keep it short, a few words at most.
8. Save and publish.

Step 6: How do you test the rich menu?

Test before customers see it.

1. Open your Official Account from a personal phone that is not an admin account.
2. Tap every button and confirm it does what you expect.
3. Check on both iPhone and Android if possible.
4. Check that links open mobile-friendly pages.
5. Confirm text triggers the correct auto-reply.
6. View the menu on a small screen and check that the labels are readable.

Step 7: How do you maintain it?

Check the menu monthly, and again when prices, contact details, services or links change. Remove or replace buttons that point to expired pages. Track which buttons customers use, for example with UTM tags on your links and your website analytics, and replace the ones they ignore.

What common mistakes should you avoid?

• Too many buttons, so each is small and hard to tap
• Vague labels such as "More" instead of what the button does
• English-only labels for Thai customers
• Tiny or low-contrast text
• Buttons that lead to pages that are not mobile friendly
• A button with no action set
• Outdated links, prices or promotions
• Never testing on a real phone

How does DAB handle this?

DAB offers LINE Official Account services, including rich menu design and automated replies, and has 18+ years of experience in digital marketing in Bangkok. See our LINE OA services for business. For why LINE OA suits online sellers, read why online sellers need LINE OA.

Want a rich menu built for your business?

If you would like help planning, designing or setting up your rich menu, contact DAB through LINE or our contact page. See our LINE OA services for business.

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