What's a good conversion rate for a tailoring or local-services campaign?

Most local-service Search campaigns convert at 3–6%. This campaign sustained a 6.84% conversion rate while tracking five separate contact channels, on a modest ฿1,000/day budget.

Do international customers and local customers need separate campaigns?

Not necessarily. Tailor BK's account ran bilingual keywords in English and Thai inside one campaign, and the search term data shows both audiences converting well side by side.

What happens to a campaign's performance after a pause in spend?

It depends on the account, but in this campaign the cost per lead was lower after the three-week pause than before it, at ฿284 compared with ฿393. This suggests Smart Bidding retained its learnings rather than restarting from zero.

Google Ads Cliens Archives

Google Ads Case Study: How Digital Agency Bangkok Generated 311 Leads for Tailor BK

311 Leads and a 6.84% Conversion Rate: Tailor BK’s Google Ads Growth StoryIndustry: Bespoke & Custom Tailoring Location: Bangkok, Thailand Channel: Google Search Ads At a GlanceMetricResultConversion rate6.84%Total leads (calls, LINE, WhatsApp & email)311Cost per lead฿376Click-through rate4.98%Total ad spend฿116,997Campaign periodFeb 23 – Jul 9, 2026 (~4.5 months, incl. a 3-week pause)Daily budget฿1,000The account ran under a […]

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Google Ads Case Study: How Digital Agency Bangkok Generated 2,765 Leads for Satori Massage

From Zero to 2,765 Leads: Satori Massage’s First Google Ads Campaign Industry: Massage & Spa Services (Outcall/Home Massage) Location: Phuket, Thailand Channel: Google Search Ads First-time advertiser At a Glance Metric Result Conversion rate 34.81% Total leads (WhatsApp clicks) 2,765 Cost per lead ฿47.49 Click-through rate 10.58% Campaign period Feb 16 – Jul 9, 2026 […]

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Google Ads Cliens

Google Ads Case Study: How Digital Agency Bangkok Generated 311 Leads for Tailor BK

Google Ads Case Study: How Digital Agency Bangkok Generated 2,765 Leads for Satori Massage

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