Why Thai Businesses Should Invest in Both Facebook and a Website for Sustainable Success

You’re doing great on Facebook! Building a strong community and engaging with customers on social platforms is a smart strategy. But did you know that adding a website to your digital strategy can expand your business opportunities even more? Facebook and a website are a perfect pair. By using both platforms together, you can gain many benefits, such as:

• Reaching More Customers on Facebook
  • Facebook creates engagement and encourages content sharing.
  • Facebook Ads allow precise targeting of specific demographics and interests.
• Reaching More Customers with Website
  • A website makes it easier for customers searching on Google to find you.
  • Google Ads help you reach customers actively searching for your products or services.
• Professionalism
  • Facebook shows the personality and vibrancy of your brand.
  • A website adds credibility and a formal touch to your business.
  • Professional ad campaigns on both platforms reinforce your brand image.
• Ownership of Your Space
  • Facebook is an excellent marketing channel.
  • A website is your permanent home online that you control 100%. With a website, you fully own the platform. On Facebook, you’re following their rules. Sometimes Facebook might take down your post and sometimes it could be the whole page. But on the website, you can post whatever you want as long as it is not against the law.
• Online Searchability :
  • New customers often search for products and services on Google first.
  • Advertising on Google ensure your business appears at the top of relevant searches.
  • Advertising on Facebook increase your visibility in social media feeds.
• Credibility : A website builds trust with customers unfamiliar with your brand.
• Complete Information : You can provide detailed information on products, services, and brand stories.
• Control : No need to worry about algorithm changes or platform rules.
• Strategic Content :
  • Content on Facebook needs to be fresh and updated all the time
  •  The website only need to prepare content once and can update after a few years

Investing in a website doesn’t have to be complicated or expensive. Start with a basic website that includes an inviting homepage, product and service information, contact details, and a brand story. And don’t forget to link your website with Facebook! Share your website link in Facebook posts, include a Facebook link on your website, and use content from both platforms to support each other.

Just as you dedicate effort to Facebook, investing in a website is equally essential. Update content consistently, focus on design and user experience, and do SEO Service to make it easy to find. Consider using Facebook and Google Ads strategically – Facebook Ads excel at brand awareness and community building, while Google Ads capture customers with high purchase intent.

A successful digital business adapts and uses all available channels. Having both Facebook and a website, supported by strategic ad campaigns on both platforms, isn’t about competition; it’s about empowering your business for strong growth!