Google Business Profile Posts and Photos: What to Update and How Often

Keep your Google Business Profile accurate and active. Check hours, contact details and services monthly, add real photos regularly, publish a post when you have something genuine to say, and answer customer questions and reviews promptly. There is no required number, so choose a routine you can keep.

Many businesses set up a Google Business Profile once and never open it again. Months later, the hours are wrong, the photos are old and customers are asking questions nobody answers. This guide explains which parts of the profile need regular attention, how often to update them and what to post, with a routine small teams can actually keep.

Key takeaways - Accuracy comes first: hours, phone, address, pin and services must be correct. - Add real photos of your premises, team and work. Avoid stock images. - Post when you have something real to say, not to hit a quota. - Update special hours before every holiday, including Songkran and New Year. - A short weekly and monthly checklist is enough for most small businesses.

What should you keep up to date on your profile?

These rhythms are suggestions. Google does not set a required schedule. Choose one you can keep up.

How often should you add photos?

There is no required frequency. Add photos when something changes or when you have something worth showing: a renovation, a new menu, a finished project, a new team member, a seasonal display.

Useful photo types:

• Exterior and entrance: helps people find you, which matters on a busy Bangkok street or inside a large building.
• Interior and working area: shows what to expect.
• Team: with the permission of the people shown.
• Products, dishes or finished work: real examples, not catalogue images.
• Menus and price lists: if you have them.

Guidelines:

• Use real, clear photos. Avoid stock images and heavy filters.
• Avoid text overlays and logos stamped over the photo.
• Do not show customers without their permission.
• Check the file type, size and resolution requirements in the upload tool, and avoid heavily edited or filtered images.

Customers can also upload photos. You cannot delete them, but you can flag ones that break Google's content rules.

What should you post, and how often?

Google Business Profile posts let you share updates, events and offers that can appear on your profile in Google Search and Maps.

Good topics:

• A new service or product
• Changed opening hours or a seasonal schedule
• An event you are hosting
• A real offer you are already running
• A recent project or result, shown with a photo
• A short, useful tip that answers a common customer question

A strong post has a clear photo, a few concise sentences and a button such as Call, Book or Learn more.

Avoid:

• Phone numbers typed into the text, since the button and profile already carry them
• Keyword lists or exaggerated claims
• Offers you do not actually honour
• Content that breaks Google's policies

How often? Post when you have something worth saying. For many small businesses, a few posts a month is realistic, and consistency matters more than volume. Google does not state that posting is a ranking factor, so treat posts as a way to keep customers informed.

How should you manage hours around holidays?

Wrong hours are one of the most common causes of unhappy reviews. Thailand has several periods when business hours change:

• Songkran
• New Year
• Long weekends and public holidays
• Local festivals and special events
• Seasonal changes, such as high and low season in tourist areas

Set special hours a week or two before the date. Update them again if your plans change. If you close temporarily, mark it clearly, and remove the marking when you reopen. Do not mark the business permanently closed unless it has closed for good.

How do you keep services and attributes accurate?

• Add every service you offer, with a short description.
• Use the most specific primary category that fits, and add secondary categories only where true.
• Add products or a menu if your business sells them.
• Select attributes such as Wi-Fi, parking or accessibility only if they are accurate.
• Keep the profile consistent with your website. Your profile links to your site, so make sure details match. See why a business website matters for Google Business Profile.

If you visit customers instead of receiving them, you can hide your address and set a service area instead. Read how Google Business Profile works for service-area businesses.

What about customer questions?

Customers ask the same questions repeatedly: price ranges, parking, opening times, whether you take bookings. Google has retired the public Questions and answers feature on Maps: new questions can no longer be posted, and an AI "Ask" feature that answers from your profile information and reviews is taking its place. That makes a complete, accurate profile even more important.

What to do instead:

• Collect the questions customers ask by phone, LINE and in reviews.
• Answer them in your profile description, services, posts and website FAQ.
• If old questions are still visible on your profile, answer any that are unanswered and keep the answers factual.
• Update answers whenever prices, hours or policies change.

How should you handle reviews?

Reply to reviews on a weekly routine, positive and negative. A reply shows future customers how you treat people. Do not offer rewards in exchange for reviews, which Google does not allow.

What is a simple routine?

What mistakes should you avoid?

• Leaving old or wrong hours online
• Using stock photos or other businesses' images
• Posting only to hit a schedule, with vague or repeated content
• Stuffing keywords into posts or the business name
• Editing the business name, address or category often, which can trigger a review by Google
• Ignoring customer photos, questions and reviews
• Letting the website and profile show different details

How does DAB handle this?

DAB sets up Google Business Profiles from ฿3,500 and has 18+ years of experience in digital marketing in Bangkok. Our Google Business Profile service covers the profile itself, and our local SEO services in Thailand look at how it fits with the rest of your local presence.

Need help keeping your profile up to date?

If you would rather not manage your profile yourself, contact DAB through LINE or our contact page. See our Google Business Profile setup service.

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