Business Name and Address on Google Maps: Thai, English or Both?

Write your Google Business Profile name and address in the language your customers search in, and match what is on your signage and website. Mostly Thai customers: use Thai. Mostly foreign visitors: use English. Whichever you choose, keep it identical everywhere else.

Many Thai business owners hesitate when filling in a Google Business Profile. The signboard is Thai, the website is English, and customers search in both. This guide helps you choose, shows how to write a Thai address in English, and explains how to keep your details consistent across Google, your website, Facebook and LINE Official Account.

Key takeaways - A Business Profile has one name and one address, so choose one version and do not create a second listing. - Use the name on your signage, website and invoices. Do not add keywords or locations. - Follow the Thai address order: house number, soi, road, subdistrict, district, province, postal code. - Check the map pin. It decides where navigation sends people. - Keep name, address and phone number identical on every platform.

Should your Google Maps listing use Thai, English or both?

Choose by who searches for you and what your signage shows.

Use one listing, not two. A second listing in the other language creates a duplicate that competes with the first and can cause problems for both.

How should you write the business name?

Use your real-world name: the one on your signage, website and invoices. Google's guidelines ask for this, and edits that do not match can be reviewed or rejected.

• Do: copy the name as written on your sign, in the same order and spelling.
• Do: use a bilingual name only if both languages appear together on your signage.
• Do not: add keywords ("Best Dentist Bangkok"), locations, phone numbers or taglines.
• Do not: use ALL CAPS or extra symbols for attention.

If you rebrand, change your signage and website first, then update the profile.

How do you write a Thai address for Google Maps?

Thai addresses follow a consistent order. Write them the same way in both languages.

1. House number and building or village
2. Soi (lane)
3. Road
4. Subdistrict
5. District
6. Province
7. Postal code

Example only (placeholder house number and soi):

• Thai: 99/9 ซอยตัวอย่าง ถนนสุขุมวิท แขวงคลองเตย เขตคลองเตย กรุงเทพมหานคร 10110
• English: 99/9 Soi Example, Sukhumvit Road, Khlong Toei, Bangkok 10110

Tips:

• Spell place names the way Google Maps already shows them for your area.
• Put the building, floor or landmark in the second address line.
• Always include the postal code.
• Google may standardise the address you enter. Google may also show a different language version depending on the viewer's settings.

Does the map pin matter more than the language?

For navigation, yes. The pin is where Google Maps sends people. Drag it to your actual entrance, not just the building centre. If your business is inside a large complex, mention the building and floor in the address.

How should you write your phone number and website?

Use the international format and keep it identical everywhere. For Thai numbers, drop the leading zero after +66.

• 02-123-4567 becomes +66 2 123 4567
• 081-234-5678 becomes +66 81 234 5678

For the website, link the page that matches the language your customers expect. If your site is bilingual, use the main homepage and make sure the language switch is easy to find.

What is NAP consistency and where should you check it?

NAP means name, address and phone number. When they differ between sources, customers get confused and search engines have to guess which version is correct. Check these places:

This is a small, steady part of local SEO that many businesses skip.

What if your profile already has the wrong language or details?

1. Open your profile and write down what it shows now.
2. Compare it with your signage and website.
3. Edit the name only if it differs from your real-world name.
4. Correct the address and move the pin if needed.
5. Check that there is no second listing for the same business.
6. Keep a photo of your signage ready in case Google asks for proof.

If a suspicious edit leads to a suspension, see our guide on why your business isn't ranking locally for other common problems to rule out.

How does DAB handle this?

DAB sets up Google Business Profiles from ฿3,500, checks name, address and phone details against your website, and recovers suspended Google profiles. We have 18+ years of experience in digital marketing in Bangkok. See our Google Business Profile setup service.

Need help getting your Google Maps listing right?

If your listing shows the wrong language, address or pin, contact DAB through LINE or our contact page. Learn more about our local SEO services in Thailand.

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